Alberta Ferretti showed an enticing and energetic collection for Spring/Summer 2014 that respects South American traditional garb while simultaneously transforming it into covetable, high-fashion must-haves. After a dull and blustery winter, you’ll be desperate for sunshine and fresh oxygen, and this presentation is like a dual-injection of both. Breathe deep and enjoy.
Ferretti is a master at taking a single concept and weaving it through her ready-to-wear ranges, for presentations that are as coherent as they are thoughtful. She pays homage to the spectacular shades of traditional South American apparel, by tattooing each garment with a wonderful spectrum of brilliant embroidery and lively prints. Ferretti opens the show with a flirty all-white look trimmed with rainbow-colored embroidery, and things only get more irresistible from there. For daywear, relaxed bohemian styling is the template, but the real draw is in the color arrangements and intricate stitching that decorates each look. Brilliant ethnic stripes updated in radiant silk, tiered ruffle skirts in lacquered organza, gauzy tops and flower-scattered sheath dresses are more than eye-candy – they’re consumer-friendly style investments. As the show shifts to formalwear, Ferretti introduces a series of elegant black frocks and gowns for evening enhanced with romantic lace and bright embroidered flowers, before ending with classic gowns enhanced by ruffles, sheer panels, and stiff crystal flower appliqués. Her palette was monochrome, but still bright in shades of sherbet, lime, and raspberry. Come Spring/Summer 2014, expect plenty of merrymaking, innocent cheer in one of Ferretti’s fetching frocks.
Photos: Courtesy of GoRunway