Street style mania has taken over New York Fashion Week, but Tommy Hilfiger nails the trend better than any other designer.
While most designers try for “quirky” looks that might appeal to the type of girl with a penchant for unusual dressing, Tommy Hilfiger is crafting modern, appealing fashion along the lines of what he’s actually seeing on the streets – or rather, what he’s seeing on the boardwalk. At Pier 94, tons of sand were brought in to create a beach environment for Tommy Hilfiger’s Spring/Summer 2014 presentation, adding a playful atmosphere to the seriously stylish, trim, neoprene dresses and brightly-colored, youthful garb on the runway. This collection pops with oceanic colors like coral-reef orange and deep-ocean blue – each look presented in sleek, orderly blocks of color accented by strips of neon. Beautifully calculated for effect, the show moves from lighter, preppier looks that riff on scuba suits and skater shorts to sportier looks like baseball jackets and basketball jerseys. For the beach, there are sexy one-piece bathing suits sporting curving side cutouts, knit cover-ups, and tiny shorts folded over at the waist. Ladies and gentlemen, this is how you reinvent American sportswear for the street style crowd.
Photos: Courtesy of GoRunway