Breezy beauty abounds at BCBG Max Azria for Spring/Summer 2014 with a collection that puts effortless, featherweight looks forward rather than the brand’s typical urban fare.
The show launches with a series of crisp linen dresses cut with angular sleeves and enhanced with strategically placed sheer panels. Drop-waist silhouettes imbued these starter dresses with a languid ease, a signal that the brand was underscoring a more relaxed approach for the upcoming season. The “cool and relaxed” message of the collection was transmitted not only in the loose drape of the garments but also in the natural hair and bare faces of the models.
Each look was spliced with interesting details, focusing on deconstruction that hybridized certain looks together. There were trench/dress/vest hybrids, bikini tops wrapped with cutout fabric that dropped into maxi-length skirts below, and fluttering patterned skirts replete with rippling overlays. Lightweight chambray jackets featuring over-wide cuffs and snake-embossed toppers and skirts came in boxier shapes that balanced the loose fit of BCBG’s springtime frocks. Eveningwear came at the end, with diaphanous gowns spliced with sheer tulle panels and lovely, dark jewel-toned florals. Black-and-white looks ended the show on a classic note, but the angular cut of the garments was in keeping with BCBG’s directional new aesthetic. BCBG Max Azria’s Spring/Summer 2014 collection will hit stores at the same time as the brand celebrates its 25-year anniversary, proving that, even after a quarter of a century, it can still tap into just what its patrons want.
Photos: Courtesy of GoRunway