Today marks the Dubai opening of Hermès’ traveling exhibition, “Wanderland”. Savoir Flair had the opportunity to go inside the expansive new show, which floats on top of the Dubai Fountain and is open to the public from January 22nd until February 7th, and experience the immersive, over-the-top ode to Parisian wandering — or ‘flânerie’ — first-hand.
This is not the first time the French brand has treated the public to this very luxury funhouse. Wanderland, which aims to take visitors through an imaginative journey through the streets of Paris, first began in London in April at Saatchi Gallery before heading to Paris, and most recently, Dubai. But the impact is no less impressive. The installation, which consists of 11 quirky rooms, one of which is a complete French café avec bartender, as well as several imaginative window displays featuring the French brand’s most beloved items including Birkin bags and vintage bikes, provides a surreal dream-like journey through the Hermès universe both past and present.
As a quote displayed at the entrance by Artistic Director Pierre-Alexis Dumas explains, “flânerie is that wonderfully liberating art of urban wandering, which is second nature to Hermès; one could even say our most profound nature. Our objects, our store displays, and even our stores, are all created to encourage this quintessential practice.”
Although the overall theme of the exhibition honors all things Paris, there are elements that pay tribute to the city of Dubai, including a room with works by regional artist Khalid Mezaina, a graduate in Visual Communications from the American University of Sharjah. “The murals I painted inside were about showing the magic of Paris both old and new,” the artist tells Savoir Flair. “It’s really an honor to be a part of this project.”