Today marks the launch of a heartwarming initiative by fashion powerhouse Louis Vuitton and UNICEF to protect and save vulnerable children around the world.
The ‘Silver Lockit’ was inspired by Georges Vuitton’s legendary unpickable tumbler lock and has been chosen to symbolize protection. The brand will be donating $200 from the sale of each pendant and bracelet throughout 2016 and has also created a link on its website to facilitate direct donations to UNICEF.
Furthermore, an online campaign entitled #MAKEAPROMISE is debuting today, inspired by the pinky promise made by children around the world. The campaign encourages making a promise to help children in urgent need and marks people’s commitment to this cause. Do you remember those pinky promises you made as a child? You really did, wholeheartedly, mean them. Louis Vuitton and UNICEF are advocating the same level of commitment to helping children in need and inspiring others to do the same.
“Charity starts at home,” says Michael Burke, Chairman and CEO of Louis Vuitton, and 20,000 of the company’s employees have already joined the movement with ideas and efforts to really make a difference.
Click through the gallery above to discover the ‘Silver Lockit’ designs, which you can find at your nearest Louis Vuitton store.
To find out more about the campaign, click here, then get online to #MAKEAPROMISE and get your friends involved too.