Thanks to the newly opened Design 971 at The Dubai Mall, you no longer have to go out of your way to get your hands on a piece from your favorite local designer. The first-of-its-kind platform, dedicated to supporting young regional designers, will be home to brands across fashion, art, and lifestyle that will change on a bimonthly basis. Design 971 launched this weekend with six brands, including Reemami, Mochi, and streetwear line Amongst Few, which will be selling their current collections alongside limited pieces, like Mochi’s fun, customized, and hand-painted denim jackets in partnership with ARTwear.
Speaking exclusively to Savoir Flair, the creative force behind Reemami, Reema Al Banna, shares, “It’s a great project by The Dubai Mall and I’m glad to be selected as one of the brands for launch. The store gets foot traffic from tourists coming from all over the world and from nearby countries as well, like Saudi, especially as it’s a holiday right now. Operating in such a big mall is a completely different experience. It’s almost like having your own flagship store.” According to Kipp Report, The Dubai Mall recorded an impressive footfall of 80 million visitors in 2014 and is still the world’s most visited lifestyle destination.
Design 971 is located in The Village at The Dubai Mall.