The Rise of the Social Supermodel: Gigi Hadid for Tommy Hilfiger

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next big thing in fashion Gigi Hadid x Tommy Hilfiger
Photo: Courtesy of Tommy Hilfiger

The moment Gigi Hadid closed the Tommy Hilfiger Spring/Summer 2016 runway show in September, fashion insiders began predicting a collaboration between the super and the iconic American brand. Following its recent efforts to expand its reach globally and create a stronger digital presence targeting youth, Tommy Hilfiger has tapped the 20-year-old “social supermodel” for a capsule collection that will span all categories, including apparel, accessories, and fragrance, reflecting her modern, effortless, and cool style. Hadid, who currently has over 10 million Instagram followers and reportedly earns at least AED 459,100/SAR 469,038 ($125,000) per post, had this to say of the designer and the collaboration: “His company is one that I genuinely love and have been a fan of for my entire life, and Tommy is the easiest, most fun person to work with. I have always looked up to his brand, campaigns, and design style. I think our collection celebrates the iconic Tommy lifestyle and mixes a bit of everything.”

The collection launches next fall in stores around the world and online.

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