Chou, a recent graduate of Wharton, is now a majority investor in Thakoon at the tender age of 22. While it might seem like a gamble to place your company in the hands of someone who literally just graduated college, Chou’s pedigree is unparalleled. She’s the daughter of Silas Chou – the majority investor in both Tommy Hilfiger and Michael Kors who led both billion-dollar companies in executing successful IPOs.
Chou’s age might be a surprise to some, but she is already sharply aware of what her youth can contribute to the brand and has established her acumen through her family’s investment company, Bright Fame Fashion. Having been raised in a household that highly values the business of fashion, she is keen to inject new energy into Thakoon by pushing new ideas and new distribution channels for the brand. An exclusive report in Business of Fashion stated that Chou’s strategy would be “show now, see now, buy now, and wear now,” which is parallel to the way millennials shop. This is a familiar strategy given that other brands have already been embracing its effectiveness, with Versus Versace, Moschino, and now Proenza Schouler making their collections instantly available, concurrent to their runway shows. Moda Operandi has also been key in aiding major fashion brands in their quest to make collections available immediately following shows. The opportunity for Thakoon to innovate and grow alongside fashion’s new model means 2016 will be an exciting year for the brand.