It’s Official: Wearing Logos Is Cool Again

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Louis Vuitton boots monogram street style
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Ready or not, wearing logos is now officially back. After many long years of being a fashion faux pas, designers have decided it was time to go bold and bring visible, heavy branding back in the game.

The SS16 collections paraded a wide range of pieces demonstrating the new statement. Jonathan Anderson placed Loewe labels on dresses, knits, and bags, the most courageous look being a pantsuit covered with the brand name from head to toe.

Gucci’s new era with Alessandro Michele is all about elevating the previously disregarded to the top of the trend list — the Gucci gang is decidedly nerdy and wears vintage inspiration to the maximum, complete with the brand’s signature logo accessories of the past (albeit updated to fit our modern age and tastes).

Depending on how bold you want to go, you can get on board with the trend right now with Savoir Flair’s edit of the best pieces available in stores. A Chanel brooch is a subtle and timeless staple, while Moschino’s belt will rocket your look back into the supermodel era. Shop our selection below.

Loewe SS16 logo bag
Photo: Courtesy of GoRunway
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