What You Need to Know about 2016’s Biggest Trend

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This Collection Is Exactly What Athleisure Has Been Lacking
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Blame the digital age and its insistence that we see every aspect and angle of celebrity life, down to what they wear and do during their leisure hours, or blame the rising demand for comfortable, wearable clothes that eschew the archaic mantra that we must suffer for fashion – whomever or whatever you decide to pin this on, there’s no denying that athleisure is now the biggest fashion trend of 2016. Simply put, athleisure is a combination of “athletic” and “leisure”, which may seem obvious, but what isn’t instantly understandable with this newfangled fashion term is the overwhelming response it has enjoyed. Who wants to wear their sports bra out in public? Apparently, millions and millions of women! Or more accurately, they want to wear chic, sporty clothes that they adapt to their busy lifestyles, where a day at the office is as fast-paced as an afternoon at the gym.

Not only have major athleticwear companies like Nike and Adidas enjoyed a boost in sales as a result of the rise of athleisure, but other fashionable brands are hopping on board as well. While some of the athleisure output comes from collaborations, as in the case of Kanye West’s repeatedly sold-out ‘Yeezy’ releases in partnership with Adidas, much of it is the result of enormous undertakings where brands are spitting out full ranges of athleisure-wear on par with their existing lines, as in the case of Tory Burch and Tory Sports. For the shopper, the appeal of athleisure is a no-brainer: comfortable shapes, flexible materials, and the ability to go from fashionable look to functional utility in no time at all.

Browse Savoir Flair’s gallery for a closer look at some of the best emerging athleisure lines, with links to the full range that will illustrate just how far designers are going to embrace the trend.

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