Dior Enters e-Commerce Playing Field

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Dior has always maintained a “no e-commerce” policy, which means restricted access amounting to an air of exclusivity surrounding the brand. As a result, it was quite a surprise when Dior announced that it would introduce a new pop-up shoe concept in collaboration with Bergdorf Goodman and starring major social media influencers like Aimee Song of Song of Style, Leandra Medine of Man Repeller, Eva Chen, and Shiona Turini of The Cut. 

The pop-up shoe boutique is now available on BergdorfGoodman.com and will run until December 31st.

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