Why We Trust Alexa Chung to Design the Clothes We Want

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Earlier this morning, Business of Fashion broke the news that British “It” girl Alexa Chung would be launching her own label in May 2017. After years of collaborating with established brands, including M&S just a few months ago, and earning style credits around the world, there is no doubt that Chung will be able to deliver just the kind of clothes that women want to wear.

Here, Savoir Flair takes a look at eight of Chung’s most pleasantly surprising outfits, proving that she really is the woman for the job.

1

Picture Purr-fect

The trendsetter unexpectedly pairs a vintage-inspired, off-the-shoulder Alessandra Rich dress with Charlotte Olympia ‘Kitty’ ballet flats.

Alexa Chung red carpet white Alessandra Rich off-shoulder dress and Charlotte Olympia kitty flats
Photo: Courtesy of Getty Images
2

Dude, Where Are My Pants?

Alexa Chung displays her gorgeous gams in a pantless outfit and lace-up pumps to celebrate the Balmain x H&M collaboration.

Alexa Chung red carpet Balmain x H&M oversized blazer and lace-up pumps
Photo: Courtesy of Getty Images
3

Braidy Brunch

This Vilshenko folkloric jacket goes with perfectly with Chung’s playful personality.

Alexa Chung red carpet folklore Vilshenko jacket and braids
Photo: Courtesy of Getty Images
4

Far East Flair

The British-Chinese style icon recalls her roots in an oriental dress by Erdem.

Alexa Chung red carpet pink Erdem gown and pastel flats at Met Gala
Photo: Courtesy of Splash News
5

Heavy Metal

The “It” girl proves that metallic doesn’t have to be tacky in a ladylike silhouette at the British Fashion Awards.

Alexa Chung red carpet silver metallic Emilia Wickstead dress and Charlotte Olympia takeout bag at the British Fashion Awards
Photo: Courtesy of Getty Images
6

Cut Loose

Chung shows off her slim and slender figure by cinching the waist on her loose navy-blue jumpsuit.

Alexa Chung blue jumpsuit at Topshop Unique London Fashion Week Spring Summer 2016
7

Furry Friends

Chung stays cozy and comfy in furry Gucci Spring/Summer 2016 slippers.

Red carpet Alexa Chung Gucci furry slippers at the Gucci Spring Summer 2016 show
8

Dressed to Chill

The charming style icon goes “normcore” at London Fashion Week in white overalls and black Birkenstocks.

Alexa Chung white overalls and Birkenstock at Shrimps Spring Summer 2016 Presentation London Fashion Week
Photo: Courtesy of Splash News
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