A Story About Scotland, Tweed, Coco Chanel, and High Jewelry | Savoir Flair
A Story About Scotland, Tweed, Coco Chanel, and High Jewelry
article CHANEL
by Savoir Flair 3-minute read February 5, 2024

From Scottish Highlands to high jewelry glamor, discover how Chanel transformed a classic fabric into a dazzling icon.


As legend has it, Gabrielle “Coco” Chanel‘s infatuation with tweed started from a very practical need. Inspired by the rustic landscapes of Scotland — an enchanting realm of windswept valleys, murmuring springs, and star-flecked nights — Mademoiselle Chanel found herself drawn to the country’s richly woven tweed during her romance with the Duke of Westminster in the 1920s. She would don the Duke’s tweed jackets, finding in the soft, warm fabric a resilient armor against Scotland’s biting chill, and a weave of inspiration that would form the crux of her collections, forever cementing tweed in the Chanel style lexicon.

The ripples of the River Tweed (where the fabric draws its name) seemed to resonate with Chanel. Its comfort and versatility became her gift to her legion of elegant, sporty clientele, who reveled in the artistry she spun from a fabric borne of the Scottish heartland.

Almost a century later, in 2020, the narrative of tweed and Chanel took a dazzling twist when Patrice Leguéreau, Director of the Chanel Fine Jewelry Creation Studio, transposed this beloved textile into a breathtaking collection of high jewelry. The debut of Tweed de Chanel marked a turning point in Chanel’s narrative, replicating the soft weave of tweed with articulate craftsmanship in 45 spectacular pieces, transforming the fabric into a canvas of precious gemstones.


In 2023, Leguéreau breathes new life into this narrative, his vision shimmering in 63 masterfully created high jewelry pieces. With the precision of a poet and the flair of an artist, he turns to tweed once again, stitching together precious stones to mirror the fabric’s textured allure. The new collection, as intricate as it is opulent, channels the essence of tweed — generous, bold, and resplendently precious. Five unique tweed jewelry weaves make their stunning debut in this collection, each adorned with symbols cherished by Gabrielle Chanel: the white ribbon, the pink camellia, the comet set against a sapphire sky, the sun in radiant yellow, and a lion awash in streaks of fiery red.

The Tweed de Chanel collection is a triumph of artistic craftsmanship, elevating the Maison’s design ethos to unprecedented heights. Through the meticulous hands of its jewelers, precious gemstones are woven into settings that manifest their innate beauty, enhanced by elements of gold and platinum. This intricate tableau of interwoven metals and gemstones mirrors the textured richness of tweed in its details.

gallery CHANEL
gallery CHANEL
gallery CHANEL
gallery CHANEL
gallery CHANEL
gallery CHANEL
Share This Story
Look 28 from Balenciaga‘s Fall 2022 Couture collection CHANEL | SAVOIR FLAIR HUBLOT | SAVOIR FLAIR