The Voyeuristic Genius of Diesel Fall/Winter 2024 | Savoir Flair
Milan Fashion Week
The Voyeuristic Genius of Diesel Fall/Winter 2024
article WGSN
by Mimi Droeshout 2-minute read February 21, 2024

Diesel takes surveillance to a whole new level. 

At Milan Fashion Week, Diesel's Fall/Winter 2024 show, helmed by Glenn Martens, took surveillance to the next level. Running days prior to the show, Diesel introduced a 24-hour live stream of its fitting rooms where all of the behind-the-scenes happenings were recorded in real-time. During the show itself, Zoom audiences who were tuning in from around the globe were displayed on giant screens inside the venue. The brand redefined “Big Brother is watching,” leaving little to the imagination about the realities of staging a massive show at fashion week; they’ve merged the digital with the tangible in yet another buzzworthy moment. Martens' designs showcased a matured approach, elevating Diesel's signature denim and jersey with new textures and finishes, while retaining the brand's vibrant energy. This open invitation to a global audience and the emphasis on inclusivity reflects Diesel's commitment to embracing the fashion community in unique and engaging ways.

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