Flou! Ruffles! Lace! The Classic Chloé Boho Babe is Back for Fall/Winter 2024 | Savoir Flair
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Flou! Ruffles! Lace! The Classic Chloé Boho Babe is Back for Fall/Winter 2024
article CHLOÉ FALL/WINTER 2024 | CHLOÉ
by Grace Gordon 3-minute read March 1, 2024

Is this the best designer debut ever?

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Chemena Kamali, the new Creative Director of Chloé, who was appointed after the departure of Gabriela Hearst, was destined for this position. She spent two separate stretches at Chloé over nearly 20 years, beginning as an intern, and over those decades, she formed an irrevocable attachment to the house that Gaby Aghion built. The infusion of Chloé’s effervescent spirit is so strong for Kamali that she dedicated her Central Saint Martins graduation collection in 2007 to capturing its essence. Lately, it seems like Creative Director appointments have more to do with finding the right person to turn a profit than a spiritually perfect fit for the brand. With Kamali’s appointment, perhaps Chloé has managed to do both.

With one of the strongest designer debuts in recent memory, Kamali brought back the spirited Chloé woman we know and adore. During her 20 years there, she worked with its various Creative Directors like Phoebe Philo and Clare Waight Keller. The education she gained from them cannot be measured. However, I was surprised to see so much Natacha Ramsay-Levi in Kamali’s work – one of the house’s Creative Directors that she didn’t work with. 

Truthfully, all designers lucky enough to have a stint at Chloé, who truly understand its mission, will strike upon the same heart. Its codes are clearly defined from Gaby to Karl, from Phoebe to Natacha. The Chloé woman is free-spirited, sexy, confident, and joyful. But the most important code unifying it all is flou. Flou is not strictly defined but is more of a feeling. Emotionally it feels warm, sunny, and self-assured. Abstractly, it’s gauzy and light, it moves beautifully along long swishing lines, it’s relaxed and utterly chic. Practically, it’s a flirty halter-neck cotton dress that clings in all the right places.

At Chloé Fall/Winter 2024, Kamali delivers flou in a myriad of formats: buttery soft leather capes, long ruffled sheer trousers, tiered ruffle dresses, Chantilly lace boho tops, and swishy skirts. Immediately, yes. The collection is romantic and sexy. It speaks directly to the core of the brand’s DNA, from its muted color palette and delicious accessories (based on the incredible accessories alone, I'm calling it: next season, Chloé is going to be the brand to wear!) to its free-wheeling attitude. It’s safe to say there’s probably no one on the planet better suited for the top position at Chloé than Kamali. She absolutely nailed it. 

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Flou is not strictly defined, but is more of a FEELING. Emotionally it feels warm, sunny, and self-assured. Abstractly, it’s gauzy and light, it MOVES beautifully along long swishing lines, it’s relaxed and utterly chic

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