Drum roll, please. There’s another dessert craze on the Dubai block.
We’re talking about Camel Cookies, of course, the Abu Dhabi-based company that is using traditional flavors of the Gulf – including camel milk, saffron, cardamom, and Arabic coffee – to create delicious, gooey confections. To put it another way, how mouthwatering does an Arabic coffee cookie with a Nutella center sound right about now?
Already viral on social media, the @Camel_Cookie Instagram account currently has 65,200 captive fans and counting, with cameos on the accounts of Dubai influencers like Dana Wolley and Mona Kattan as well. So what is it about Camel Cookies that makes them so popular?
A quick browse through the brand’s website reveals a ‘What makes us special’ heading, under which Camel Cookies’ commitment to “Arab flavor and legacy despite the rapid changes of our lifestyle” is explained. As for the brand’s logo, a cool illustration of a camel holding a cookie, it “represents the heritage of ancient Arab history, recognizing the camel as a symbol of honor and presenting it in a casual and funky way. Camel Cookies represent the diverse mix of cultures that exists in the Arab world today and addresses the younger generation by connecting the heritage of the Arabian Gulf with Western influences.”
Are Camel Cookies so popular because they are pushing a deeper message with their treats – perhaps baking up a call to Arab-Western synthesis through a powerful tool known as dessert? Or are these cookies just really, really delicious? Whether it’s the former, the latter, or a little bit of both, this is one smart cookie brand.