Need a Good Laugh? These 11 Fashion Meme Accounts Can Help

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They say that laughter is the best medicine, and with 2020 manifesting as the darkest timeline, we could all use a good laugh right about now. In fact, even a quick chuckle is proven to relieve tension, while a down-and-out belly laugh will flood your body with feel-good endorphins. With that in mind, we turn to the fashion industry. While it represents billions of dollars a year in sales and high-octane creative output on a rapidly accelerating scale, it isn’t the first thing you think of when it comes to humor. In fact, the fashion industry has often been accused of taking itself too seriously. 

Why so serious? There’s plenty to poke fun at. Creative minds working in and adjacent to the field of fashion have turned the meme-ification of the industry into a sport. Over the years, Instagram has become a bastion of (harmless) fashion bashing, making light of everything from the struggles of being a fashion assistant to the unironic homogeneity of influencers. When you need a good laugh, turn to these 11 Instagram accounts for a guaranteed bout of brevity.



The bottom of the fashion food chain is rife with comedic hot takes. Those who have found themselves struggling to get a foot on the lowest run of the hierarchical ladder will find solidarity and humor in the @fashionassistants account, which hilariously skewers the ridiculous (but very real) hardships that often come with being a fashion intern.


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If most of your screen time is dedicated to Instagram, you’re probably seeing the world through the lens of influencers, but what happens when you zoom out of that heavily edited and filtered perspective? Enter: @influencersinthewild. We are all guilty of ‘doing it for the gram’, and this account focuses solely on the hilarity of what goes on – failed attempts included – behind getting the perfect shot.


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Being a stylist in the cutthroat fashion industry can be a thankless task. Fortunately, pages like @stressedstylist provide a comical take on set life, and the daily struggles of the perpetually stressed-out fashion stylist, from grappling with full-look policies to chasing payments. In the words of one of their memes, “we laugh so we don’t cry”.


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Fashion month is undeniably the crown jewel of the trillion-dollar apparel industry. Whether you’re a privileged or not-so-privileged second-row attendee of the glamorous blur that Fashion Month is, @fashionweekfrog provides an accurate yet hilarious account of what it’s like to hop between shows at Fashion Week. As they say, “If you know, you know.”


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I also can’t climb over a bench in this skirt

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@Hey_reilly is the digital mastermind behind some of the Internet’s funniest fashion and pop culture memes. Created by superimposing images combined with witty captions, every post seems calibrated for virality. The anonymous genius behind this account reached such stratospheric heights as a meme creator, that he/she managed to bag collaborations with the likes of Fendi and Marc Jacobs.


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“All I know is that when I needed McDonald’s, McDonalds was there for me” James Franco – Paris #2020 🇪🇺 🍔🍟🖤🤡

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Do you have difficulty differentiating one influencer from another? In this day and age, we could hardly blame you. Content produced by influencers often overlaps. Whether it’s intentional or not is something of a mystery. @Shitbloggerspost has been integral in hunting those homogenized posts, and lightly skewering them by placing them side-by-side. Why are so many influencers posing identically? Wearing the exact same outfits? Standing in front of the same wavy mirror? We don’t know, but we do know that it’s worth your time to check this hilarious account out.


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@Miss_pr_piggy gives us a glimpse into the fashion industry through the lens of a public relations executive. This niche meme page highlights the co-dependent relationship between PR executives and editors, and the comical situations that unintentionally arise when you communicate for a living.


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It ain’t much, but it’s honest work. 🥳

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Every aspect of the fashion industry comes with struggles of its own, and art directors are no exception. Born out of the need for a healthy and relatable way to vent professional frustrations, @dankartdirectormemes are sure to give you a good laugh if you’ve ever been on set for a fashion shoot.


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Fashion, as a largely occasion and context-based medium of expression, would look highly inappropriate if displaced or recontextualized. Enter: @siduations, an Instagram page that plucks out images from runways, editorials, campaigns, and red-carpet events and places them in a different reality – thus giving birth to absurdly funny “siduations”.


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Boredom fuels creativity 🧵 #louisvuitton #valentino #jwanderson #siduations

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@Freddiemade is the brainchild of art director Freddie Smithson,whose witty Photoshop images are as funny as they are weird. Smithson superimposes the heads of celebrities and political figures on ensembles you’d never find them wearing in real life. Head to @freddiemade to find out what the Queen would like dressed in a Vetements outfit or what Meryl Streep would look like if she decided to become a hypebeast.


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“Be a model,” they said. “It will be fun,” they said.

Modeling appears to be one of life’s most glamorous jobs, but anyone that’s worked in the industry will tell you it’s anything but easy. @Shitmodelmgmt gives a hilarious and unfiltered account of the unglamorous and struggle-filled life of a model trying to make it in the fashion world.


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