The world is a scary place right now. As news of the coronavirus pandemic continues to crash through your screens all day long, we know it can be a lot to keep up with. In this special edition of Extra Extra, we’re dedicating the fashion, beauty, and pop culture news exclusively to updates regarding COVID-19, from the public figures it’s impacting to the fashion industry’s efforts to help during this time of crisis and more.
Big Brands and Famous Figures Step Up
At a time when large-scale corporations can genuinely make a difference, fashion and beauty brands are playing their part. As well as reassigning a number of its facilities to manufacture 70,000 liters of hand sanitizer, the L’Occitane Group has also pledged to distribute tens of thousands of units of hand creams and soap to tend to the hardworking hands of medical staff around the world. MAC, meanwhile, has partnered up with Miley Cyrus to announce a donation of $10 million through the Viva Glam campaign.
On an individual, country music icon Dolly Parton has donated $1.1 million towards coronavirus research, and singer Pink announced that she is donating $1 million after revealing that she and her three-year-old son tested positive. Meanwhile, Taylor Swift got personal, helping out a struggling fan with a $3,000 donation and an accompanying message.
COVID-19 Strikes the Fashion Industry
It’s not just retailers that have been hit hard by the ongoing pandemics – the past week proved that luxury e-tailers are just as vulnerable. Moda Operandi has shut its men’s business to offset a dip in consumer demand, while luxury modestwear pioneer The Modist has closed its virtual doors as a result of financial struggles.
More Public Figures Test Positive
The past few weeks have seen us reporting on celebrities and other famous figures who have tested positive, with singer Pink, actress-comedian Ali Wentworth, and Broadway star Brian Stokes joining the unfortunate line-up. Now, the news seems to get more and more grim each day, with the likes of legendary shoe designer Sergio Rossi and Star Wars actor Andrew Jack succumbing to the virus.
J.K. Rowling Introduces 'Harry Potter at Home'
Is there any age group that isn’t obsessed with the Harry Potter series? No. And J. K. Rowling knows it. Coming to the rescue of mothers struggling to keep their kids – and themselves – entertained at home during quarantine, the beloved writer has launched the Harry Potter at Home website, which brings together wizardy treats such as free access to the audiobook version of Harry Potter and the Philosopher’s Stone alongside puzzles, videos, articles and more.
Bottega Veneta Lauches a Virtual Residency
Theaters, cinemas, and other cultural institutions have found a way to virtually connect to their audiences, and fashion brands are following suit. Italian luxury label Bottega Veneta has launched a weekly itinerary entitled Bottega Residency that will introduce a new “resident” who will offer their favorite works from artists, writers, and film directors. For you, that translates to live music, cooking and recipes from up-and-coming chefs, a Sunday night movie in collaboration with a film industry partner, and more.
The Noodle House Teams Up with VeggiTech
Giving back to the healthcare heroes on the frontline, Asian eatery The Noodle House has partnered with agri-technology start-up VeggiTech to provide nutritional care packages of fresh locally grown produce through contactless delivery – and we’re told that a whopping 500kgs of locally grown produce will be available per day. Absolutely anyone working in the medical field is eligible to apply directly, and you can nominate a friend via direct message here.
Alexander McQueen Launches McQueen Creators
In a bid to keep the creative community busy and fulfilled at home, Alexander McQueen recently launched a initiative by the name of McQueen Creators, inviting its followers to try their hand at a new challenge each week. The first week takes inspiration from the Roses installation at the brand’s open studio on New Bond Street, so social media users are currently taking to Twitter and Instagram to share their sketches for the the Fall/Winter 2019 ‘Rose’ dress – and the results are stunning.
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