WHO x Dude with Sign – Who on Earth Saw This Collaboration Coming?

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Welcome to another day of millennial-bashing, escalating anxiety, and a coronavirus count that we can hardly keep up – a.k.a. 2020. Now, no one could’ve possibly predicted this turn of events, but what’s even more unpredictable is the latest collaboration that’s making headlines: @dudewithsign x World Health Organization.

Seth – who, like Cher, doesn’t need a last name – recently revealed that he has partnered up with Instagram and the United Nations agency to tackle the confusion out there around the pandemic and “raise awareness to key best practices as well as linking people to reliable information in my bio”. With not much more than a DIY cardboard sign, he’s posting simple reminders that can make the difference between life and death for his 6.4 million followers. Clearly, not all heroes wear capes.

Photo: Courtesy of @dudewithsign
Photo: Courtesy of @dudewithsign
Photo: Courtesy of @dudewithsign
Photo: Courtesy of @dudewithsign
Photo: Courtesy of @dudewithsign
Photo: Courtesy of @dudewithsign
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