As more people around the world embrace the color blue, reject the keto diet, swear off fast fashion, and seek travel providers with green credentials, wedding planners are preparing to design the perfect ‘big day’ for their clients based on the biggest wedding trends of 2020. Enter: Zainab Alsalih, founder of Carousel, one of the most highly sought-after luxury wedding design and planning agencies in the Middle East. Not only is Alsalih the creative force behind the stunning weddings in Carousel’s portfolio, but she also boasts over 11 years of event planning in the region. Here’s what she predicts.
“Social media continues to influence and inform our couples, therefore impacting how we plan and design weddings as we often have couples with one main objective: how can our wedding stand out? Social media raises the bar and, as it tends to focus on only the best features of any wedding – the Instaworthy moments – the expectations our couples bring to us are really high. We then have to rise to that, and meet – or even exceed – that level of expectations.”
More Is More
“A new trend that we see taking over weddings and events in 2020 is the notion that less is not more – more is more! More color, more patterns, more texture. For the sake of the ‘gram, everyone wants an Instagrammable wedding, and what better way to achieve that perfect moment in capturing a space than with getting bolder with color and design?
Neon shapes and patterns and playing with different materials will become the way we differentiate weddings when it comes to design. This will lead us to themes where trends start to follow generations as they mature and come of age, such as the 80s and 90s – nostalgia is always in, it’s just that it means something different for each generation.”
“We’ll also see more and more personalized elements when it comes to weddings in 2020 – couples will want to bring their personal style and cultures into their wedding design, and have it applied in some or all areas of the big day including invitations, florals, food, and entertainment. Everything will be infused with personalized elements, which is the most authentic way to truly differentiate your wedding from everyone else’s.”
Location, Location, Location
“Selecting a venue is becoming one of the most important decisions couples are making. A lot of emphasis is being placed on picking a unique venue, which is why we’re seeing a rise in destination weddings amongst millennials. It’s all about experiences – unique experiences.”
“Sustainability will also be a big factor for couples when planning their weddings, from using dried flowers and recycled materials to sourcing locally grown food and replacing plastic place settings and centerpieces with more eco-friendly décor.”