On June 2, 2013, Gucci worked alongside some of the world’s most powerful women and most sought-after performers to put on The Sound of Change Live.
Chime for Change, an organization founded by Gucci that raises money for women and girls living in oppressive and impoverished regions around the world, put together this star-studded affair, which won over a global audience. Performers the likes of Beyoncé Knowles, Mary J Blige, Jennifer Lopez, Rita Ora, and Jay Z sang their hearts out to raise awareness. To say The Sound of Change Live was a success would be an understatement. Ticket sales raised over USD 4.3 million dollars to support female empowerment. The money will be used to fund 200 projects in 70 countries. Witness the fashionable, the famous, and the fabulous working together for an amazing cause in the video above.
Video: Courtesy of Gucci