Wearing Balmain in Bali, carrying a Louis Vuitton bag in Beverly Hills, stomping the streets of the Big Apple in Wellington boots by Burberry, and lazying around town in denim cut-offs and a Gucci tee – sounds like the description of a typical globe-trotting fashion girl, doesn’t it?
Except it’s not.
It’s a snapshot of the ensembles spotted on four-year-old Millie-Belle Diamond, who has had an Instagram account to her name since she was only two months old – set up by her mother Schye Fox, of course. Today, the adorable Australian toddler boasts over 193,000 followers and a lavish wardrobe rife with designer labels such as Balmain, Burberry, and Gucci. Schye says she set up the account as a way for her family to keep up with what Millie-Belle was doing every day, but it has often been reported that the pint-sized influencer earns up to $250 per sponsored post. Schye has denied this, referring to the Instagram account as a “fashion page”.
Millie-Belle also earns up to $600 for a half day of modeling, and even has her own line – MBD The Label – which sells tulle skirts and all things sequins. It’s no wonder that the “Insta-kids” trend is becoming increasingly lucrative, with “Insta-mums” now being compared to pushy stage mothers. And while Millie-Belle’s cuteness is undeniable, the fact remains that, at the age of four, she already knows what it’s like to spend hours getting dressed and being photographed – as evidenced by some of the Instagram posts below. What’s your take on all this?
