2017 has been a banner year for backwards politics, natural disasters, and human atrocities, but they say what doesn’t kill you makes you stronger. Fortunately, the accelerated news cycle has included some moments of comedic relief, courtesy of sassy chefs and seriously misguided commercials.
We laugh so that we don’t cry, but also because these pop culture reprieves have been genuinely funny – or at least eye-roll inducing. If you want to be the life (and laughter) of your next Halloween party, might we suggest a few super simple costumes that skewer some of 2017’s finer pop culture moments?
Kendall Jenner's Pepsi Gaffe
What You Need: A can of Pepsi
In what is one of the most shortsighted campaigns we’ve ever seen, Pepsi tapped model-of-the-moment Kendall Jenner to portray a model-turned-activist in a commercial. In it, she is seen at a photo shoot during which she notices a protest break out – one that is styled exactly like the recent Black Lives Matter protests in America. In order to bring peace to the situation, Jenner approaches a nearby police officer with a can of Pepsi et voilà: all is right in the world again.
Except, the exact opposite happened when this controversial advertisement dropped, leading to a fiery backlash that is still being meme-d to this day. Everything in Jenner’s world immediately went wrong as soon as the distasteful clip aired. Many found it myopic and disrespectful to people who are fighting for their lives against police brutality in America, especially since Pepsi was using real political discourse to peddle a sugary soft drink. The commercial was quickly pulled, but we can’t forget that naive moment when Jenner steps up to the police officer, soda in hand. And neither should you.
Bella Hadid's Awkward Sneaker Interview
What You Need: Nike 'Air Jordan' sneakers
In person, Bella Hadid is one seriously beautiful and seriously gracious human being. Unfortunately, this was not conveyed by her recent appearance in a sneaker-themed Complex video. Social-media snark masters had a field day with Hadid’s painfully awkward appearance, during which she drops terms like “dope”, “fresh”, and “homeboy” in a way that was anything but natural. We love her, but we still cringed.
Salt Bae's Signature Move
What You Need: A white V-neck tee, sunglasses, table salt
Who is Salt Bae, and what was he doing before he became one of 2017’s most widely circulated GIFs? Salt Bae, the nickname for a flamboyant Turkish chef named Nusret Gökçe who runs Dubai-based steakhouse Nusr-Et, went viral because of the hilarious and exaggerated way he flavors his cooking. Since the internet bestowed a nickname on the charismatic chef, he has become an international sensation. (Editor’s note: The original #SaltBae video appeared in 2015, but did not reach mass-meme status until 2017.)
Beyoncé's Dramatic Birth Announcement
What You Need: A lavish floral cloak
No one and nothing has ever approximated the glory of Beyoncé, especially with her second pregnancy and the artistry that she has managed to shape around it. All of the imagery surrounding the blessed event has been next-level amazing, but nothing beats her goddess-incarnate birth announcement, where she appeared surrounded by wreaths of garlands in a flowing floral robe and holding her twin babies. While her status is next-to-impossible to achieve, you can approximate the look with your own extravagant floral look – babies optional.
Taylor Swift's Snakeover
What You Need: A snake costume
You might be thinking, “Hey, the #KimExposedTaylorParty happened last year” considering the fact that Taylor Swift tried to take ownership of the snake-themed memes, which circulated after she was exposed backing Kanye West’s lyrics about her in “Famous”, only serving to open her back up to fan criticism. After releasing a glitched-out snake campaign promoting her new single “Look What You Made me Do” – in which she blames West for her own bad behavior – Swift’s petty comeback didn’t help her cause one bit.