Earlier this morning, Apple announced that it would be opening its second store in the emirate (its third in the UAE) at The Dubai Mall. The news comes less than two years after the opening of its first Dubai store in Mall of the Emirates and its first Abu Dhabi store in Yas Mall.
So how does one of the world’s largest and most innovative technology companies go about making an announcement? It makes a statement. And that statement is “Creativity. Connected.”
Today, Apple unveiled a massive storefront barricade in celebration of creativity in our city. The artistic mural, which highlights 35 homegrown companies, tells a story of community, interconnectedness, and creativity. It is an honor to announce that, amongst these businesses that span a range of industries from independent art galleries, publishers, and designers to boutiques and cafés, are Savoir Flair and our Arabic sister website, Styly.com.
Speaking about the message behind the project and its aim to create a common space for the country’s creatives, Apple explains, “This is just a starting point where we celebrate the UAE through its doers, and foster its future creators.”
Other brands featured on the Apple Store Dubai Mall mural include INKED, a unique F&B space that launched earlier last year in Alserkal Avenue; Cinema Akil, an independent cinema platform; Charicycles, a company that focuses on upcycling old bicycles; The JamJar, a community art space located in Al Quoz; Mirzam, a homegrown, artisanal chocolate company; Salt, everyone’s favorite Dubai food truck; Zayan the Label, a fashion line founded by Zayan Ghandour, one of the pioneers of the UAE’s fashion scene; L’Afshar, an accessories brand based out of Dubai; and Shamsa Alabbar, a fine-jewelry line that fuses geometry and the Arabic alphabet to create beautiful pieces.
The new store will be located across two floors at the end of Fashion Avenue, overlooking the fountains and Burj Khalifa. While the opening date has yet to be announced, this is what we know so far: The store will be open seven days a week and will offer workshops to teach children how to create videos, movies, stories, and illustrations using Apple products, with teachers even being able to book field trips to the store for their pupils. Other services will include a Genius Bar and free workshops on the use of its devices.
According to The National, “The UAE consumer electronics market recorded a sales turnover of US$3.23 billion last year. The figure is expected to touch $3.38bn this year and $3.48bn next year, according to the research firm Euromonitor International. Smartphones, followed by computers, made up the largest proportion of sales.” With the launch of its third UAE store, the iPhone manufacturer looks set to take the lead as the top consumer electronics brand in the country. And it’s planning on creatively connecting with local businesses along the way.
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