Premium SUV brand Land Rover has launched a unique desert experience entitled “MyLand Falconry”, which celebrates the rich cultural heritage of the Middle East and is set to give you a different kind of high. Perfect for adventure-seekers or those just waiting to tick hot air ballooning off their bucket list, this one-of-a-kind experience gives you the chance to not only soak in the beautiful landscape of the Dubai Desert Conservation Reserve at sunrise, but also ride with a falcon (an integral part of the region’s culture), which takes off during the highest altitude of the flight – roughly 4,000 feet – to soar alongside the balloon.
The combination of a hot air balloon ride and falconry demonstration is the first experience of its sort in the world. For this challenging project, the falcons’ adventure began in the Scottish Highlands, where they were hatched, bred, and imprinted. Their journey, which spanned 2,600 kilometers, then continued as they travelled to Umbria, Italy, where they underwent complex training and learned to fly while getting acclimatized to the interior of the balloon as a natural part of their surroundings.
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