Viral potential is one of the key components of any successful food and beverage concept in today’s social media-driven world. And with news that a coffee shop inspired by TV show Breaking Bad is about to hit Dubai, the proof is in the… latte. For those unfamiliar with the plot: it chronicles Walter White, a high school chemistry teacher who, in an attempt to secure his family’s financial future, starts producing and selling crystal meth after being diagnosed with cancer.
So, how exactly will the new café set to open next month in The Dubai Mall pay tribute to this rather explicit topic? Walter’s, which already has outlets in Istanbul and New York, has made a name for itself by subtly incorporating elements of the critically acclaimed show into its spaces, including baristas in hazmat suits, iced coffees served in beakers, and a menu arranged like the periodic table. You have a new addiction coming.