Gucci Partners with Japanese Artists on an Immersive New Art Project

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guccighost-room photo: courtesy of gucci
Photo: Courtesy of Gucci

If visiting Japan has long been on your bucket list, you now have an added incentive to make the trip, as Gucci Creative Director Alessandro Michele is shedding an imaginative light on the brand with his Gucci 4 Rooms project in Tokyo. The initiative commissioned four Japanese artists – Chiharu Shiota, Daito ManabeMr., and Trouble Andrew – to conceive four different rooms that echo Michele’s design aesthetic.

What has resulted are public and virtual spaces brimming with the motifs and themes introduced to Gucci by the eccentric designer, such as animals and garden imagery, alongside the brand’s signature pattern. They will remain open to the public until November 27th.

Photo: Courtesy of Gucci

Not able to make it all the way to Tokyo? The four rooms are also available for online viewing through a microsite, where guests can interact with them much like a video game, unlocking secret spaces as they explore the various designs.

“Gucci 4 Rooms will facilitate a new and unconventional cultural experience, allowing visitors not only to explore different imaginary worlds that realize the fusion of the Japanese and Italian spirit, but also an opportunity to immerse themselves in an adventure that sees the meeting of art and fashion, digital and analogue, virtual and real,” says the brand of the new art installation.

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