As the Director of International Marketing for Benjamin Moore, North America’s leading paint company since 1883, Helen Mullet knows a thing or two when it comes to navigating the tricky dilemma of picking just the right shade of paint for your space. Too often, it’s easy to be swayed by colors of the moment, losing sight of how we actually use our space and of what tones deeply speak to our unique personal aesthetic.
Below, Mullet shares five things to think about before painting your space.
Consider how the room is going to be used.
“Before you pick a paint color, really think about who is going to occupy the space. For example, a room used by a family during the day might inspire a different color choice than one used by adults for relaxation and reading.”
Assess the lighting of the space.
“It’s important to remember that color is always connected with light. A room that does not have a lot of natural light will be lit by lamps and overhead lighting, which will impact how the color of the room will appear.”
Think about the overall design of the space.
“Before choosing a paint color, think about the flooring, the tiles, and the furniture that will occupy the space. This will help you narrow your paint choice even further. For instance, if you have a red brick fireplace that is not being refaced, you should consider how that tone will flow with your paint choice.”
Remember, color is a personal choice.
“Often times, by looking at your preferences for your own personal style you can start to narrow down your color choices. Also consider where you get your design or color inspiration from. Tear images from magazines or pin on Pinterest images that appeal to you to get started on a “mood”. You will quickly see common themes emerge to help you determine your unique style.”
Think about the figurative temperature of the room.
“Once you’ve done your pre-work, decide on whether you want the room to be “warm” or more “cool”. For instance, if you’re trying to achieve a warm, welcoming dining room, opt for deep paint colors, plush fabrics, and dark woods. A wonderful paint choice is a red tone, which is known in psychology as a color that encourages eating, whereas a bright-blue dining room would encourage relaxation.”