What Do You Think of Instagram’s New Look?

Related Article
Culture
There's Yet Another Reason to Celebrate Everyone's Favorite Prince Today
Read Article
Instagram New Look
Photo: Courtesy of Instagram

Today, Instagram got a makeover. With more than 80 million photos and videos shared each day, the digital platform has evolved over the last five years from a place to share edited photos to a community that connects people by interests from all corners of the globe. To reflect this, Instagram has updated its icon and user interface to reflect the sophisticated evolution of its community.

Today we’re introducing a new look. You’ll see an updated icon and app design for Instagram. Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form. You’ll also see updated icons for our other creative apps: Layout, Boomerang and Hyperlapse. We’ve made improvements to how the Instagram app looks on the inside as well. The simpler design puts more focus on your photos and videos without changing how you navigate the app. The Instagram community has evolved over the past five years from a place to share filtered photos to so much more — a global community of interests sharing more than 80 million photos and videos every day. Our updated look reflects how vibrant and diverse your storytelling has become. Thank you for giving this community its life and color. You make Instagram a place to discover the wonder in the world. Every photo and video — from the littlest things to the most epic — opens a window for people to broaden their experiences and connect in new ways.

A video posted by Instagram (@instagram) on

According to the brand, “While the icon is a colorful doorway into the Instagram app, once inside the app, we believe the color should come directly from the community’s photos and videos. We stripped the color and noise from surfaces where people’s content should take center stage, and boosted color on other surfaces like sign up flows and home screens.”

So far the reaction seems to be mixed, with founder Kevin Systrom’s post explaining the change in aesthetic already receiving over a 1,000 comments, many of them negative.

What do you think of Instagram’s new look? Tweet us at @SavoirFlair.

 

Be in the know.
Every day, receive Savoir Flair's top articles straight to your computer or smartphone. It's never been easier to stay up-to-date on the latest fashion, beauty, and lifestyle stories.
Click to get the latest news on your device
You can stop notifications at any time.
Unsubscribe from our notifications
Click to unsubscribe from notifications on this device.
Be in the know.
Every day, receive Savoir Flair's top articles straight to your computer or smartphone. It's never been easier to stay up-to-date on the latest fashion, beauty, and lifestyle stories.
Connect using Facebook Messenger