Think of the life cycle of your typical rose. It’s a story that unfortunately goes something like this: imported from a foreign country and doused with chemicals, the rose is then wrapped in disposable cellophane before being sold in a tiny plastic tube at your local florist. One week later, it’s sitting at the bottom of your trash can. If you’re looking for a more sustainable option this Earth Day, Ebraheem Al-Samadi has an innovative solution to offer.
His company, Forever Rose, sells roses sourced from South America that have been derived from the mineral-rich volcanic soils of Ecuador and can live as long as three years if cared for properly. “While some attempt to create a rose that lasts by dipping it in gold or subjecting it to other processes that are unnatural, stripping the rose of its natural charm and beauty, Forever Rose develops uniquely strong petals that grow up to ten times thicker and five times larger than the standard rose and retain their beauty without the need for water or sunlight,” Al-Samadi explains of his concept.
Naturally, this means that once you’ve invested in a bouquet of these roses you can cut down on your consumption of store-bought flowers. The best part? You won’t need to minimize the aesthetic pleasure derived from having fresh flowers in your home either. “Because Forever Rose’s flowers are indeed real roses, naturally enhanced with a secret treatment to maintain their color and poise forever, they cannot be differentiated from fresh garden roses, apart from the fact they no longer have an aroma,” Al-Samadi explains.
Tel: (+971) 2 677 4441