The old adage used to go, “If a tree falls in a forest and no one is around to hear it, does it make a sound?” These days, it feels more appropriate to ask yourself, “If you didn’t post it on Instagram, did it even really happen?” This philosophical question raises observations about our modern social media-driven lives, which, let’s face it, can often feel like an uphill battle courtesy of the constant pressure to communicate one’s reality in perfectly filtered pictures.
We thought it was just us, but apparently supermodel Kate Moss’ Instagram struggle is just as real. As The Guardian is reporting, Moss, who celebrated her 42nd birthday this past weekend, enforced a social-media blackout at her Bowie-themed birthday bash. What’s more, Moss is not the first celebrity we’ve heard of who is advocating a return to living in the present rather than on an Instagram feed. Comedian Dave Chapelle recently teamed up with Yoder, a company that creates phone sleeves that completely lock users out of their devices, thereby preventing all access to e-mails and social-media accounts. Chapelle is rumored to be making these social-media blackout sleeves mandatory during his upcoming performances.
In fact, in the wake of this social media-free Hollywood epiphany, a new term has been coined: “MOMO”, or Mystery of Missing Out, which The Guardian defined as the “suspicion that you’re missing out on events not even documented on social media”. We can’t help but wonder if this social-media behavior will soon carry over to Fashion Week as well. We live in a day and age when entire collections can come to us courtesy of a front-rower’s Snapchat feed, which means brands have less and less control over the communication of their own events. We’ve already seen Tom Ford banning social media from his shows, but will the rest of the industry make like Kate and start advocating real moments over real-time photos? We’ll keep you posted (pun intended).