Wearing the same dress – on purpose – undermines media criticism and cuts through the surface charade of the red carpet to get at something deeper.
A humorous idea lit up the social media sphere recently when Jennifer Lawrence joked that she and funny gal pal Amy Schumer were going to make #twinning a thing by showing up to the Golden Globes wearing the same Dior dress. While some stars have managed that exact scenario by accident, the purpose behind Lawrence’s proposed idea was more intended, and for that matter, more loaded. Lawrence was then called forth to clarify her statement on Live! With Kelly and Michael, where she admitted that she was joking and that such a thing would not actually be possible, saying of Dior, “I don’t think Dior has a sense of humor. They have a great sense of fashion!”
Nice save, JLaw.
We’re tempted to remind you that Lawrence is the face of Dior, but you no doubt knew that already. This fact makes her statement even more pointed, but while she did not mean to spark controversy, we really, really wish she and Schumer would wear the same dress. The reason is simple: 2015 was the year of the #squad, but even the most well-intentioned Girl Power ringleaders like Taylor Swift came under fire for using famous friends for photo opportunities – and for penning a scathing track aimed straight at “rival” Katy Perry. Not even Her Swiftness is safe from the roving eye of the armchair internet critic.
Can’t we all just get along? Well, as long as the media delights in pitting women against each other, and as long as we keep internalizing that message and applying it to our personal relationships, the answer is no. Ideally, we’re all in this together – you know #thestruggleisreal. You and every woman you know (whether they will admit it or not) has been a victim of mansplaining and micro aggressions that make us question ourselves. Even super talented, smart women like Razane Jammal are no stranger to gender-based oppression.
Why make a mountain out of a mole hill – or write an op-ed because of a passing “joke” statement by Lawrence? Because the seed of her idea had merit. It made me stop and think, “Well, why is it so taboo for two beautiful women to wear the same beautiful dress at a red carpet event? Why is it the next step to start comparing them in a ‘Who Wore it Best’ type of scenario? That can’t be a healthy way for society to react to this.”
See, the red carpet is essentially a hypnotizing circus where actors are put on display and their outfits rated by media outlets around the globe. Instead of focusing on their inherent talent and what they bring to the roles for which they are being awarded at ceremonies like the Golden Globes, they become tabloid fodder. Why is it so forbidden to show up wearing the same thing? Well, there’s brand loyalty to account for, and brands spend lots of time and money on properly seeding their attire at award shows. Some stars, like Jennifer Lawrence, are contractually obligated to wear only one brand on the red carpet. If Schumer were to wear the same thing, Dior would have to vet her, contract her, take her measurements, form campaigns around her, and more, but first they’d have to agree to it. Does Schumer fit the Dior aesthetic? That’s for the brand to decide. But let’s just say that she is a massively famous, A-list celebrity with a recent hit movie. Odds would be in Dior’s favor if it ever decided to go that route.
There’s also the matter of being inclusive with your inner circle, of wanting them to share not only the same experience, but the same look, just for fun and maybe a hint of solidarity. We’re taught that we have to compete with fellow females for everything: male attention, social media likes, and more. What would happen if, instead of #winning, Lawrence and Schumer were allowed to try #twinning, in order to underscore their friendship in an immediately recognizable image, if only for a sense of brevity and humor on a heavy night like the Golden Globes?
Wearing the same dress – on purpose – undermines media criticism and cuts through the surface charade of the red carpet to get at something deeper. When two extremely powerful, talented A-listers decide to stop competing as women and join forces to deny the populace gaze, we can chalk that up as a win for womankind.