For most, the art world is as inaccessible and insular as a private sale at Christie’s, but the era of fine art snobbery seems to be coming to an end. If you’ve ever wanted to start an art collection, chances are, you’ve found it next to impossible to begin the journey on your own. It’s not like you can walk into a museum and demand their finest Picasso. While it helps to have knowledge of fine art, art history, and the value of what you’re buying, it can take years to establish the kind of credentials that allow you into the rarefied inner circle where fine art is most accessible.
Art Basel in Miami has been a catalyst in changing the accessibility of art for the consumer. Their surprising partnership with The Outnet resulted recently in The Tappan Collective, an incubator project that put emerging artists like Gia Coppola and Ward Roberts on the site, at affordable price points.
This is a smart strategy for luxury online retailers to expand their “lifestyle” reach. By curating the art in small, exclusive batches and making it available at reasonable prices, the fine art world becomes instantly accessible. Instead of researching, they’ve done the work for you. In trusting their methods and expertise, you are all but guaranteed to be investing in pieces that will appreciate in value over the years. You can snag a Gia Coppola original for a little more than AED 1,800, but wait a few years from now and it’s very likely you’ll be able to double the return on your investment.
Stylebop is another online retail platform joining the movement. The site-exclusive launch of ‘Cada Goes Art’ brings together three super buzzy artists, Aaron Curry, Andy Hope 1930, and Jonathan Meese. Their three capsule lines for ‘Cada Goes Art’ on Stylebop have resulted in exquisite wearable art that are a blend of statement and heritage pieces that can be passed down for generations to come.
This new movement toward accessibility makes sense given that the art market is an extension of the luxury goods industry. For the up-and-comers looking for new sources of investment, online art sales are a no-brainer. In fact, Ebay and Sotheby‘s announced their partnership earlier this year with the launch of Ebay.com/Sothebys. There you can find rare pieces from Tiffany‘s, sculptural art, interior decoration, and more, all curated by the extremely knowledgeable staff at Sotheby’s. If you’re looking to improve your home, your investment portfolio, or simply want to show your appreciation for art, it’s never been easier or more affordable.