Locked in Love: Chloé’s ‘Love Story’ Fragrance Shoot

Chloé’s ‘Love Story’ fragrance is imaginatively interpreted in the new “Locked in Love” campaign shot on location in The Dubai Mall.

Chloé’s ‘Love Story’ fragrance is imaginatively interpreted in the new “Locked in Love” campaign shot on location in The Dubai Mall.

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Chloé’s ‘Love Story’, a new fragrance launched in 2014, tells a tale of classic Parisian romance, inspired by the tradition of love locks. This practice began over a century ago, when women would etch the name of their loved one onto a padlock and affix it to a bridge before throwing the keys into the river in a symbolic effort to protect their love from harm. One such bridge is the Pont des Arts in Paris, which to this day is covered in thousands of love locks. Chloé’s ‘Love Story’ pays homage to the romanticism of the gesture with a bottle design that makes the reference explicit.

The fragrance itself is comprised of top notes of Neroli, middle notes of orange blossom and stephanotis, and base notes of musk and cedar. The fresh, clean scent is not only reminiscent of Paris in the springtime, but it also speaks to the hope of long-lasting love.

Inspired by this beautiful story, Savoir Flair recreated the promise of young love, transporting the magic of Paris to the city of Dubai. Click through the gallery to follow this story of fragrant romance.


Special thanks to Bloomingdale’s Home, The Dubai Mall.

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