Buying a new scent can be a stressful experience. With walls and walls of beautiful bottles staring at you from the shelves and endless combinations of notes and smells, where does one begin? If you’re in a perfume pickle and need a helping hand choosing a new fragrance and figuring out how you should be wearing it, look no further. Savoir Flair sat down with Karyn Khoury, Senior Vice President of Fragrance Development for Estée Lauder Companies (and the lady behind some of the world’s most iconic scents, including Tom Ford’s ‘Black Orchid’ and DKNY’s ‘Be Delicious’), to get her top five tips on picking the perfect perfume and wearing it best. Read on for her advice.
1. Don’t try too many.
Don’t try on more than three to four fragrances at a time. Women tend to smell far too many, and this makes it so hard to pick one because you’re overloaded and you won’t be able to experience each smell properly.
2. Ask an adviser.
The best way to select the ones to try is to speak to a beauty adviser and tell them what you’ve worn in the past. They’re trained to understand the different types of fragrances, and what women don’t realize is they can wear many different scents, but they tend to fall into one or two overall fragrance categories. For example, a floral fragrance can be everything from Estée Lauder’s ‘Pleasures’ and ‘Beautiful’ to Dior’s ‘J’adore’, but they are all floral. So if you share the fragrances you’ve worn in the past with the beauty adviser, they will be able to get a sense of the type of direction you like, and they can show you a selection of three to four (maximum) on a blotter. From these, select two to try on your skin.
3. Give it time.
Don’t buy the fragrance straight away! Wear it on your skin for at least 30 minutes, then go back and buy it. Of course, smell it initially, but then walk around for a while and give it the chance to warm up on your skin.
4. Apply it correctly.
When it comes to applying fragrance, rubbing your wrists together does nothing. If it makes you happy, it makes you happy – but it doesn’t do anything for the scent! A modern way to wear fragrance is a matter of choice; women like to apply it to different places. I like to spray it in my hair, because I love smelling my fragrance in my hair when I move. Other women apply it to their pulse points and to their knees! Fragrance rises, so the theory is if you only apply it to your wrists and neck you’re missing part of the experience. Spraying it behind the knees creates this amazing aura.
5. Get layering.
Layer your fragrance with other products. Estée Lauder was the first person to create the concept of fragrance layering, introducing body creams to complement fragrances. Not only are you pampering your skin, but the fragrance itself lasts longer. It also gives you the opportunity to wear just the lotion itself for a lighter scent.
If you’re looking for some further fragrance inspiration, click here to see Savoir Flair’s edit of this summer’s must-have scents.