Speaking exclusively to Savoir Flair, the face of Estée Lauder’s brand new ‘Modern Muse Le Rouge’ fragrance – Kendall Jenner – revealed what scent means to her. From how she applies her fragrance to her first memories of smell, we uncovered why being part of the Estée Lauder’s new campaign was such an important moment in her modeling career.
I feel daring when…?
I wear ‘Modern Muse Le Rouge’.
I feel confident when…?
I’ve got a great outfit on.
I feel sexy when…?
Who inspires you and why?
My family is a huge inspiration for me; they’ve always been there through it all.
How does wearing the color red make you feel?
Strong, confident, extremely girly, and ready for an evening out.
What is your favorite way to apply fragrance?
I spray it everywhere and a lot of it! I especially like to spray it in my hair because it really absorbs the smell and, every time I move, you can smell it.
What is the earliest scent you can remember?
My mother’s cooking; she’s an incredible cook!
What is your favorite red fashion moment?
Red around Christmas time always feels right.
‘Modern Muse Le Rouge’ is your first fragrance campaign. Why is this important to you?
This is so important to me because I feel it really validates all my hard work. This is a huge moment in my career and it’s something I’ve always wanted to do. My dreams are becoming my reality and I feel so lucky.
The campaign was shot on the streets of Los Angeles. Did any funny or interesting moments happen on set?
It was shot right after my birthday in LA, so I was in great spirits! Also there’s nothing better than to be shooting in my hometown. We shot in the streets of Downtown LA and went unnoticed for a bit, which is rare. However, at one point the paparazzi found us, so we had to cover up with umbrellas for the remainder of the shoot.
Describe the type of woman you think will like ‘Modern Muse Le Rouge’.
A stylish, strong, very feminine woman.
Estée Lauder ‘Modern Muse Le Rouge’, from AED 544/SAR 556, available at all Estée Lauder counters from September 1st