"[At Revlon] we collaborate, communicate, and brainstorm with immense productivity – the results are incredible."
Gucci Westman, the immensely talented Global Artistic Director for Revlon, shares her beauty secrets, career highs, and make-up dos and don’ts with Savoir Flair.
How was the idea for the PhotoReady line born?
From wanting to bring in the special tricks and tips that I know from my artistry into a consumer-type concept.
PhotoReady provides a flawless, poreless finish to the skin, but is it specific to on-camera looks, or does it work for a woman’s everyday beauty routine as well?
It is amazing for everyday beauty routines, as it bends with the light and has these photochromatic pigments that reassure your face won’t be a different color when you leave your bathroom.
Do you find that professional makeup artists are seeking out PhotoReady products for use on the runway or in film?
While I don’t know too many make-up artists personally, I imagine that it would really facilitate their work.
PhotoReady is already building quite a stellar reputation in the beauty community. Will we be seeing PhotoReady used backstage at Fashion Week any time soon?
Absolutely, I’ve already used many PhotoReady products for shows!
What’s next for the Revlon brand?
Just that it’s going to get bigger and better! There are some very exciting things coming; my collections are off the charts!
Tell us about the dynamic of your creative team at Revlon.
There’s a great synergy. We collaborate, communicate, and brainstorm with immense productivity – the results are incredible.
Your job at Revlon is many-fold. What is the key to overseeing the creative side of this global brand as well as managing photo shoots and creating new products?
It’s having the brand’s image at the forefront and taking into consideration the global aspects as well as trying to breath in freshness from the fashion industry and infusing Revlon with the fashion trends that I create.
"I’m inspired by everything from a David Hockney painting to a rainbow on the horizon to my daughter’s lips."
What keeps you motivated?
I’m so motivated it would probably be better if I wasn’t so motivated sometimes! No, but seriously, I want to do a great job, I want to make Revlon as good as it could possibly could get and better. It’s just in me; I’m driven to innovate.
What has been the proudest moment in your career?
It’s difficult to say, as I’m always surprised with new and exciting options and opportunities. Being Global Artistic Director for Revlon is definitely one of them.
What influences your makeup creations?
Everything. I’m inspired by everything from a David Hockney painting to a rainbow on the horizon to my daughter’s lips.
What are the makeup and beauty products that every woman should have?
Women should absolutely own a few quads to inspire playfulness while doing make up. A few great lip colors ranging from nudes to a softer pink to a red. A good primer is also very important, and a really good foundation.
What is an oft-overlooked aspect to one’s beauty routine that you think deserves more time and attention?
The prepping. Using a primer/color corrector is pivotal.
Tell our readers 5 definite Beauty “Dos.”
DO spend more time making your skin perfect using skin corrector/make up primer.
DO play with contouring and highlighting your skin.
DO use your fingers to feel your skin and make-up.
DO make sure your skin is fresh and modern-looking if you’re applying make-up to both your eyes and lips.
DO experiment with colors!
Tell our readers 5 definite Beauty “Don’ts.”
DON’T pencil in your eyebrows so they look severe.
DON’T mismatch your face from your neck.
DON’T overpowder or overuse foundation.
DON’T overuse blush.
DON’T be afraid to have fun!