You Can Now Buy Customized Makeup at THAT Concept Store

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giella custom blend cosmetics that concept store
Photo: Courtesy of @giellacustomblendcosmetics

When it comes to makeup, finding the right shade of products is everything. Ask any beauty enthusiast, and they’ll agree that finding the shades of lipsticks, lipgloss, and most importantly, foundation and concealer that blend perfectly with your skin tone is a feat in itself. Even with the myriad makeup brands available to shop, many of us have failed to find the right shade of products for our complexation and often resort to mixing two or more tones. If only we could have bespoke makeup products catering to our skintone made. What if we told you it’s possible? Enter: Giella Custom Blend Cosmetics.

A treasure trove of cult finds, the uber-cool homegrown boutique, THAT Concept Store, invites customers to experience a whole new way of shopping. And its latest beauty offering is only more proof of the same. New York-based beauty brand Giella Custom Blend Cosmetics is the latest to land at THAT Concept Store, Mall of the Emirates. The American beauty brand – which has over 30 years of experience in offering creative beauty solutions – is bringing its expertise to Dubai. THAT Concept Store and Giella Custom Blend Cosmetics are offering a unique beauty experience where customers can shop for made-to-order cosmetics within 30 minutes.

Following a detailed consultation with beauty experts, shoppers can proceed to choose their preferred shade of lipstick, lipgloss, liquid foundation, cream foundation, or concealer. Your favorite lipstick shade got discontinued? Giella can recreate it for you. Giella’s skilled beauty experts will then work on creating the complex alchemy of your desired makeup product right there in front of your very eyes. Not only can you witness your beauty products come to life, but you can also try on the items and request changes until your desired shade is achieved. The beauty brand is free of harmful chemicals and handmade using the finest quality ingredients.

Got some extra room on your beauty shelf? Head to THAT Concept Store, Mall of the Emirates, to design your bespoke makeup.

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