“It” Girls Are Doodling on Their Eyelids with Striking Hues

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bold eyeliner trend
Photo: Courtesy of @gigihadid

As protective face masks continue to cover one-half of our faces, “It” girls are focusing their makeup efforts on the only visible feature – eyes. It’s no secret that eye makeup sales have skyrocketed since last year, but the trend isn’t toward traditional nudes and smokey lids. This year, eye makeup has taken a bold turn. While we have certainly been experimenting with eye makeup more, we believe the sudden popularity of these striking looks has more to do with our return to “dressing up” than with the pandemic itself.

bold eyeliner trend
Photo: Courtesy of @simihaze

Graphic eyeliners were dominating the trend charts even before the pandemic struck. The poppy eyeliner trend, however, reflects fashion’s optimistic spirit. Vibrant and playful trends – like tie-dye and beaded necklaces – are massively popular across clothing and accessories. This quirky aesthetic has spilled into the beauty world as well.

Seriously daring hues flicked across eyelids or smeared around the corner of the eyes are popping up all over Instagram. While we love Gigi Hadid‘s neon orange eyeliner – applied to the inner corners of her eyes by makeup artist Patrick Ta – we also can’t get enough of Simi Khadra‘s striking blue eye decor. Prefer keeping things minimal? Yara Shahidi has got a little hack for you. Opt for soft, pastel-colored liners instead of saturated tones. Whether you prefer to emboss your eyelids with bold hues or soft ones, the key to nail the trend is to keep the rest of your makeup clean and simple.

Can’t wait to experiment with the bold eyeliner trend? Grab your favorite eyeliner and start doodling.

bold eyeliner trend
Photo: Courtesy of @yarashahidi
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