The Eye Mask Hollywood (and Instagram) Are Obsessed With

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Despite grueling schedules, early call times, and switching time zones more than Kylie Jenner switches up her hair color, celebrities always manage to look fresh-faced and fabulous. Just when we started thinking it was all down to clever filters or fancy tweakments, our Instagram feeds were flooded with snaps and stories of pretty much every celebrity and supermodel donning the hottest blue beauty accessory du jour111Skin’s ‘Sub-Zero De-Puffing Eye Masks’. And when we say every, we mean every. Ashley Graham, Bella Hadid, and Olivia Palermo included. A quick scroll below and you’ll see what we mean…

The delicate eye area is the first to give away signs of stress, lack of sleep, and dehydration because the skin around our eyes is much thinner than that on the rest of our face. It also contains fewer oil glands, which in turn means less moisture and the onslaught of fine lines, dark circles, and puffy undereye bags. Not ideal. So, if the world’s troubles have left you looking a little worse for wear – or in dire need of a good night’s sleep – these perfecting patches are the answer you’re looking for.

“So much of our success has been around celebrities and industry professionals using our products and the stir this raises amongst consumers”, explains Dr. Yannis Alexandrides, co-founder of 111Skin. “Most recently our facial and eye treatment masks from our ‘Regenerative’ range have proven to be particularly popular – used by Miley Cyrus, Kate Beckinsale, Helena Christensen, and more. The eye masks are made from hydrogel – a hydrophilic material made from active ingredients that are then suspended in cooling gel. Upon contact with the skin, the thermosensitive gel releases those actives and infuses the skin with targeted nourishment.” In a nutshell – they de-puff, alleviate dark circles, and brighten the eye area. Fast.

What’s even better is they couldn’t be easier to use and take just 20 minutes to work. And they’re great for the gram. Win-win.

The Eye Mask Hollywood (and Instagram) Are Obsessed With

111SKIN ‘Sub Zero’ De-Puffing Eye Mask

AED57

Cult Beauty

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All products featured on Savoir Flair are independently selected by our editors. However, when you buy something through our retail links, we may earn affiliate commissions.


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