Billie Eilish broke the Internet today, not with a fresh album drop or a record-breaking award win, but with a selfie of her new color-stripped blonde hair. Eilish took to Instagram to post a photo of her new blonde hair with the caption “pinch me.” The picture received a record-breaking one million likes in just six minutes. More than 17 million likes later, the photo has made it to the Instagram hall of fame featuring the ‘Top Ten Most Liked Photos of All Time.’
A celebrity hair transformation breaking the Internet might sound a bit ridiculous, but if you go from hair dye as iconic as Eilish’s neon green roots to, well, simple blonde, people are bound to have a lot to say. Her comment section quickly filled up with praise for her new look, with fans declaring her an official “bombshell”. Interestingly, there were whispers about the singer’s hairstyle long before she posted the picture. In fact, Eilish’s hair is at the center of a err… Tiktok conspiracy theory.
Eilish’s hair transformation did not come as a surprise – at least not to her fans. Back in December, Eilish had confirmed a new hair era on an Instagram live, “I’m changing it after the documentary comes out,” she said, referring to her documentary The World’s A Little Blurry. The 19-year-old pop star’s fans have been suspecting (for weeks) that she has waved goodbye to her signature neon and black hairstyle a while ago and has been sporting a –gasp – wig to hide the fact. Skeptical fans took to TikTok to point out that Eilish has been wearing a suspicious amount of hats and scarves lately – she even wore a bucket hat to the Grammys earlier this week.
It turns out the Internet sleuths were right.