Technology has undoubtedly wriggled itself right into the center of our skincare routines. From smart cleansers to light therapy masks, the beauty buffs and the tech nerds have joined hands to bring the best salon-grade treatments to the comfort of our couches. On the flip side, our increased contact with smart devices is in itself the driver of the latest (somewhat) unexpected beauty trend. Enter: Jeck masks.
WGSN has predicted, jeck (jaw and neck) masks will be the next big beauty buzzword, and surprisingly, we have technology to blame. As we navigate a digital-first era, if we aren’t scrolling chin down on our smartphones, then we are staring at ourselves on-screen during video calls. It comes as no surprise then that dermatologists and aestheticians have witnessed a tremendous demand for jaw and neck “tweakments.” According to WGSN, in 2021, chin and neck firming and lifting treatments will spill into our at-home skincare routines. Hydrating sheet masks designed to extend way beyond the face to moisturize the neck and décolletage, as well as under-the-chin sling masks dedicating to firming and lifting the chin are expected to be massively popular among beauty lovers in the near future. Even light therapy masks are evolving to target jaw and neck issues.
While it is a rather unexpected beauty trend, with most of our skincare regimens focused on our faces, jeck masks might actually make it easier for us to tackle jaw and neck skincare concerns. Would you be updating your skincare routine to make room for jeck masks?