Beauty Drop: The Best Product Launches of February

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Ojar fragrances
Photo: Courtesy of @ojarofficial

With so many new beauty products launching every week, it can be hard to keep up with, especially when it comes to discovering new favorites that are actually worth a purchase. For that reason, Savoir Flair has tried and tested the best new product launches of the month, and created a list of our top five picks. Follow along below for our top five favorite beauty launches of February 2021, and shop them all below.

1

Makeup Forever 'Matte Velvet Concealer'

Make Up Forever’s latest launch is a new matte and high coverage ‘Matte Velvet Skin Concealer’, and its breathable formula makes it a dream for concealing undereye circles where your skin is most delicate. However, we also happen to love this product for light contouring, because its flexible formula and velvety finish glides on like a dream and blends so beautifully. We love a multi-tasking beauty hack! Bonus: know who’s also a huge fan of this concealer? Dubai’s most famous makeup artist, Hindash

Buy it here.

2

Huda Beauty '#BOMBBROWS Microshade Brow Pencil'

Huda Beauty’s new ‘#BOMBBROWS Microshade Brow Pencil’ promises “the smallest, finest, most-hairlike strokes you’re ever gonna get from a pencil”. We put her promise to the test, and found that the itty bitty micro tip really does give a natural looking stroke, but just be careful not to push the product up too high or it will break off. It’s really delicate, but once you get the hang of it, the results are phenomenal and totally natural.

Buy it here.

 

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3

Ojar Honey Scents

If we gushed as much as we really want to about how incredible Ojar fragrances are, you might accuse us of hyperbole. But you’d be wrong. We are serious fragrance junkies, and some of the best fragrances we’ve ever smelled are being made by Ojar. All it will take is one sniff to convince you of the same.

We’re already obsessed with ‘Mahrajan’, ‘Red Temptation’, and ‘Flower Beast’ (honestly, they’re all amazing), so when we saw the brand was launching the ‘Honey’ collection, we were overjoyed. Created in tribute to the art and ritual of Middle East perfume making, Ojar crafts delicious fragrances, with a nod to the sweeter side of life. ‘Wasp Waist’ and ‘Halwa Kiss’ are our stand-out favorites in the collection. And since they are perfume oils formulated with honey from Rastaq, Oman, they are long-lasting, and deepen as the day goes by, making them a journey of sensory discovery.

Buy them here.

 

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4

ghd 'Platinum+' Flat Iron

When the ghd ‘Platinum+’ flat iron arrived on our doorstep, we thought, “but I already have a flat iron!” But the flat iron you buy on the cheap on a mad dash through MOE’s Carrefour is not the same as this luxurious, stunning tool from one of the world’s top haircare brands. Developed by ghd scientists and engineers over five years, this flat iron contains “ultra zone” predictive technology that spreads heat evenly across the entire styler plate. It also recognizes and adjusts automatically to your hair’s thickness, as well as adapts to the section size you select and the speed at which you style. What?! It’s the “smart” version of a flat iron, and all but guarantees a flawless finish every time. If you have trouble with bits sticking out of your sleek ‘do after flat ironing, this clever tool solves for that too. Hair results are 70% stronger, 20% shinier, and your color remains intact too. Bye bye forever, Carrefour flat iron.

Buy it here.

 

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5

Benefit 'They're Real Magnet' Mascara

As Benefit’s biggest beauty launch of 2021, the hype around ‘They’re Real Magnet’ mascara was at a fever pitch. Magnets? How do they work? We’ve seen the YouTube tutorials, and we still have no idea, but truth be told, this is a fantastic mascara. Benefit could have told us it was powered by the moon, and we’d believe them. One coat and your lashes are standing long, tall, and at attention, but this is one of the most buildable mascaras we’ve ever found, so go crazy! Three coats, four coats, why not five? The best part is, no matter how much you slather on, it doesn’t get spidery and your lashes still feel soft. Magic? No. Magnets!

Buy it here.

 

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