He’s one of the biggest makeup artists in the world, has over 1.7 million YouTube subscribers, has worked with the likes of Naomi Campbell and Chanel Iman, and has collaborated with the world’s top beauty brands. Yes, we’re talking about none other than Mohammed Hindash – a.k.a. the makeup man of the Middle East – who blew up the internet last night as he took to Instagram to announce the launch of his very own namesake cosmetics line. Finally.
“Years in manifestation, I can now finally share the birth of my brand. Are you ready for an internal beauty intervention?”, The Dubai-born makeup artist asked. No need to say what our answer was…
As a painter and an artist that has always been inspired by how beauty is perceived globally, it is very important for me to create a universal brand.
“The announcement of my brand has been such a surreal moment for me because I have always been obsessed with the art of beauty”, Hindash tells Savoir Flair. “As a painter and an artist that has always been inspired by how beauty is perceived globally, it is very important for me to create a universal brand. What I have worked on will reflect my creative background in the arts field, as well as my makeup artistry. My social media platforms have always been educational and focused on technique so that everyone can learn tips and tricks that enhance their skills. I cannot wait to share what I have been working on for so long, and venture deeper into the world of cosmetics that I can now take part in shaping”.
For years, we’ve been addicted to his tutorials and glam-filled feed, which feature the most insane artworks created with eyeliner and makeup so perfectly polished you can’t help but stop and stare. If his new line helps us get even a teeny bit close to channeling our inner Hindash, we are so, so in.
Although he’s yet to reveal details on the products and what’s in store for his millions of fans and followers around the world, we have no doubt that they’ll fly off shelves faster than you can say “dash mob”. Remember his insane lipstick collab with MAC? Sold out in minutes – globally. We rest our case.
For now, though, you can sign up for updates on the Hindash Cosmetics website, or watch this space for more info…