A Magnet in This Mascara Makes It a Total Game Changer

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They're Real! Benefit Cosmetics Magnet Mascara
Photo: Courtesy of Benefit Cosmetics

Over the years, our lash obsession has made us try it all. Faux eyelashes, extensions, and even mildly frightening magnetic eyelashes. But have you tried a magnetic mascara? No, strike that; have you even heard of a magnetic mascara?

Well, we are sure you haven’t, but that’s about to change. Pretty soon you’ll see magnetic mascaras pop up everywhere. Why? Because Benefit Cosmetics just launched the most epic mascara ever. Enter: ‘They’re Real!’ Magnet Mascara. 

They're Real! Benefit Cosmetics Magnet Mascara
Photo: Courtesy of Benefit Cosmetics

Understanding the Benefit Cosmetics Magnet Mascara

Benefit Cosmetics, a.k.a. the brand that gave us many of our hero brow and lash cosmetics, just launched a unique extreme lengthening mascara. The ‘They’re Real!’ Magnet Mascara features a unique extender brush with a magnetically charged core and a magnetic mineral-enriched formula. Well, you do the math.

The science is simple: the custom-engineered magnetic extender brush attracts the magnetically charged formula gently, pulling it up well beyond the tips of your eyelashes. Simply put, the innovative product harnesses magnetic force to draw your eyelashes to extreme lengths – 40% longer to be precise. The water-resistant magnetic formula is lightweight and promises to stay put without smudging or flaking for 36 long hours.

Can’t wait to try the innovative Benefit Cosmetics magnet mascara? The Benefit Cosmetics ‘They’re Real!’ Magnet Mascara is available exclusively at Sephora starting tomorrow, February 19.

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