On the Run
Let’s face it; as women, we spend a good chunk of our lives obsessing over and styling our hair – in most cases, more than we’d like to admit. While most of us might never tire of our elaborate skincare routines, the tedious process of blow-drying and styling your hair to perfection feels, well, mundane. Have you ever wondered about all the things that you could accomplish only if you could speed up your hairstyling routine? Or even better, get it done on the go? Thanks to Dyson, you now can.
After marking its entry into the hair world with the incredible ‘Supersonic’ hair dryer, Dyson disrupted the hairstyling world with its groundbreaking ‘Corrale’ straightener last year. Seven years in the making, the Dyson ‘Corrale’ is unlike any other flat iron – it is in every sense a (hairstyling) magic wand. But mostly because the game-changing tool promises to straighten your hair in one single pass reducing the heat damage by a whopping 5o percent. This is achieved thanks to Dyson’s innovative ‘flexing plates’. Dyson’s straightener features micro hinged plate technology. The plates are designed to flex to shape and gather hair thus resulting in even heat application and tension to all strands keeping them perfectly aligned through every pass.
Oh, and did we mention that it can be used cordless? Leave it to Dyson to make our biggest hairstyling dream come true. The incredible ‘Corrale’ guarantees up to 30-minutes of cord-free styling all while ensuring optimum thermal performance. The brilliant tool has been thoughtfully crafted to perfection, to say the least. Not only does it come with a heat resistant bag to hold the straightener after using it on the go, but it also comes with a detachable battery making it safe to carry it in your cabin baggage while flying.
To capture the technological brilliance of Dyson’s hairstyling range Savoir Flair shot three exclusive editorial videos, featuring Dyson’s genius tools – the ‘Supersonic’ hairdryer and the new ‘Corrale’ straightener – in a series of relatable situations. Watch how Dyson’s genius tools help optimize Tamara Naoura‘s daily schedule, from getting ready in a flash for a client meeting via Zoom to jetting out the door for an appointment.
Excited about styling your hair on the go like Tamara? Shop Dyson’s hair range below.
Editor-in-Chief Haleh Nia Fashion and Beauty Director Grace Gordon Head of Production Maria Popova Video Director Rawad Habib DOP Houssein Kazma Makeup Artist Sharon Drugan Dyson Hair Stylist Yuliya Reznichenko Model Tamara Naoura Shot on location at Vida Creek Harbor Hotel, Savoir Flair Suite