A Look Inside Christian Louboutin’s Mind — and His New Perfume Collection

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Christian Louboutin Loubiworld Fragrance Collection
Photo: Courtesy of Christian Louboutin

His killer red-soled heels have dominated the fashion world for nearly 30 years, his makeup line brought a whole new meaning to the words “luxury packaging”, and now world-famous designer Christian Louboutin has turned his attention to creating his first-ever fragrance collection. Finally.

Offering us a rare glimpse inside the mind of the French fashion designer, ‘Loubiworld’ sees seven stunning scents capture a feeling, memory, dream, or fantasy that Louboutin has had, and each one has been specifically created to transport us straight to another place, time, or moment – all with just a spritz. Given the current global situation, we can’t think of a better way to escape reality, even if just for a magical moment.


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“Travel is one of my greatest joys, and foreign cultures have always fascinated and inspired me. Certain voyages spark my imagination and encourage my mind to drift and dream. In that way, ‘Loubiworld’ is like the frontier between reality and imaginary”, Louboutin reveals exclusively to Savoir Flair. “These seven fragrances are based on quasi-imaginary lands, like dream worlds, though you can perceive the essence of cultures that have left an imprint on my mind. The fragrances incorporate those visual and olfactive memories from all the people I’ve met, all those stories they’ve told me, the scents I discovered while visiting extraordinary gardens. The real and the imaginary — it’s all very dear to me.”

Housed inside Louboutin-red flacons topped with beautifully ornate caps, each fragrance is unique and different, taking you (and your nose) on a totally different journey depending on which one you opt for. To further bring the story of each scent to life, the designer partnered with illustrator and close friend Hélène Tran, whose exquisite illustrations act as a tour guide to guide you through the lands and fantasies of Louboutin’s mind.

On that note, join us as we embark on the olfactory journey of a lifetime as we delve into the ‘Loubiworld’.


Christian louboutin loubiworld perfumes
Photo: Courtesy of Christian Louboutin

This regal, crown-topped creation is a celebration of wealth and aristocracy. An oriental-woody scent, notes of cedar, patchouli, and tonka bean make for an evocative blend to “crown you with confidence”.


Christian Louboutin Loubiworld perfume Loubicroc
Photo: Courtesy of Christian Louboutin

An olfactory homage to the crocodile — who guards the secrets of the pyramids — this mysterious, intense, and seriously seductive scent is not for the faint-hearted. Spicy and oriental with top notes of myrrh, with a heart of cypriol, and a base of sandalwood, it’s beautifully bold and very addictive.


Christian Louboutin Loubiworld perfume Loubifunk
Photo: Courtesy of Christian Louboutin

An invitation to dance and celebrate life (in a pair of Loubis of course), this carnival-inspired creation is full of fruity and floral notes to bring that samba-inspired spark to your scent collection. There’s Turkish rose, juicy blackcurrant, and playful patchouli to awaken all of your senses.


Photo: Courtesy of Christian Louboutin

This wild and majestic leather-woody scent roars as intensely and powerfully as a fierce wild cat. Full-bodied and fiery thanks to a blend of cedar, pink pepper, and suede, a touch of this, and you’re guaranteed to leave a powerful trail in your wake.


Christian louboutin loubiworld perfumes loubikiss
Photo: Courtesy of Christian Louboutin

An ode to eternal love, ‘Loubikiss’ is as bewitching and magical as the moment you share a romantic connection with a special someone. The Calavera skull that sits atop the scent is crowned with white flowers, echoing the notes of jasmine, tuberose, and musk inside.


Christian louboutin loubiworld perfume loubirouge
Photo: Courtesy of Christian Louboutin

It wouldn’t be a Christian Louboutin perfume collection without a scent inspired by the red soles that strut down the glamorous streets of Paris, and that’s exactly what ‘Loubirouge’ captures. A cabaret for the senses, it sees sensual notes of cardamom, vanilla, and iris come together in a wave of oriental spice.


Christian louboutin loubiworld perfume loubidoo
Photo: Courtesy of Christian Louboutin

Bring some good luck to your vanity table with this mischievous, playful perfume. Not only will the legendary lucky cat that occupies its cap bring you great fortune (according to the legends), but its fruity, floral juice of rose, strawberry, and cedarwood is guaranteed to turn heads.


The ‘Loubiworld’ collection fragrances are priced at AED1,290 and will be available from November 15th on Ounass.com.

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