Morning Routine: How Summer Fridays’ Marianna Hewitt Starts Her Day

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marianna hewitt morning routine
Photo: Courtesy of @marianna_hewitt

Successful people around the world have their morning routines down to a fine art. So just how does Marianna Hewitt, Instagram veteran and co-founder of Summer Fridays, start her day? Savoir Flair gets a peek into her morning rituals, from her trusted beauty routine to her go-to workout and how she juggles being an influencer and businesswoman.

I generally wake up between 7.30 and 8a.m., but it really depends on the day. A lot of work that we do is with people based in New York, so if I’m up any later than that, I’m already behind in my day. It’s actually been really nice being at home because I have a set schedule and now, I wake up naturally at that time.

I’m definitely a morning person. The later in the day it gets, the less likely I’m going to do something! So, I really need to do things earlier. I’ve always been that way, and I’m definitely my most productive first thing.

It’s a really bad habit… but the first thing I do is look at my phone. I really try not to, but I do roll over and check it! I have tried, at least, to stop checking my e-mails first thing, but I do open up Instagram and see what’s happening. I scroll for a few minutes and then I get up. It’s a habit I would love to break.

When I check Instagram I first see if anyone’s DMed me or tagged me in anything that I want to see immediately – I don’t really scroll for very long. Some of my favorite accounts to follow are Rosie Huntington-Whiteley’s – I just think her style is amazing and I love everything she’s doing with Rose Inc. – and I follow a lot of mood board type accounts. I love getting inspiration from Instagram and I like to see what types of content people are posting.

marianna hewitt morning routine interview
Photo: Courtesy of @marianna_hewitt

There’s actually a really funny account that I love right now called Sh*t Bloggers Post. They posted our Summer Fridays ‘Jet Lag Mask’, but I think we peaked too early because it was before the account was really big. They post all of these different trends people are following. They’re kind of poking fun at people, but at the same time you can see what type of content people are sharing, what style they’re photographing things, and what items they’re loving right now, so I actually love that account.

Right now, with everything being digital – even though stores are slowly opening again – you have to think about how a product looks in a photograph, how it looks online only. You used to be able to go into a store to try and test and smell and see, but we’re not really doing that right now, so you have to be able to captivate an audience through a picture. How do you do that with a product? It’s really interesting to see what other brands are doing but also how influencers are photographing stuff and how press are choosing to share different product launches. I’ve been so inspired, and I’ve spent more time online over the last six months. But I’m enjoying it as it’s research, in a way.

marianna hewitt morning routine summer fridays
Photo: Courtesy of @marianna_hewitt

My current routine is changing, and I’ve been trying to hack my routine since the beginning of quarantine by trying and testing different things. You read about all these amazing, productive, smart people who have these insane morning routines, so I need to get mine down and figure out what will make me my best. I’ve adjusted things. I tried meditating in the morning – it’s not for me. I tried journaling in the morning – it’s not for me. So, I think a morning routine is really about trying and testing things from different people and seeing what actually works for you — not trying to force yourself to do something.

After I check Instagram I put on my AirPods and I go for a walk outside. There are so many benefits of vitamin D, earthing, and being outdoors. In quarantine I learned – more than anything – that I really need to be outside; I need to have some air. I live in a building with no backyard or anywhere to go, so for me – it really recharges me before my day. So, now I go for a 30-minute walk every single morning before I jump into work or do anything else, and it’s really helped me so much.

There’s so much inactivity now from sitting at home all day, whereas I used to drive and walk around a lot, so I’m not getting as much movement in. I was sitting all day and feeling really uncomfortable, so I hope that after quarantine I’m able to keep this up, if my schedule permits, because it really has been helping.

marianna hewitt morning routine dog
Photo: Courtesy of @marianna_hewitt

My dog Baby is pretty independent – she rarely wants to spend time with me. She’s like a cat! I love having her around, especially now, as before I’d travel for half the month, so she’d be with a sitter. It’s been so nice spending more time with her, even though she doesn’t really want to hang out with me! She just sleeps all the time.

I don’t have the TV on at all during the day, but I love music. I have speakers in all of the rooms in my house, and I usually turn on R&B Radio, because it’s not too loud and energizing, it’s just really nice background noise and puts me in a good mood.

I listen to podcasts or audiobooks when I’m walking, instead of listening to music. I feel like when I’m listening to a podcast or book, I’m actively listening to the words, so instead of thinking about my to-do list or stressing about things, I’m learning something first thing in the day. A lot of the time, those things inspire me – whether it’s health or wellness related. I also get through books a lot faster if I listen to them!

I don’t have favorite podcasts — I like to pick and choose episodes — but I really do like Goop. I feel like I always learn something tangible from the different types of guests they have on. In the past six months, I’ve really tried to prioritize health and wellness and having a healthy work-life balance and to really use the time for me to be my most healthy. I also love Skinny Confidential because she has a lot of health and wellness people on too, but also business things. It’s a podcast with her and her husband and they’re both so witty and you can listen to any topic.

marianna hewitt morning routine beauty
Photo: Courtesy of @marianna_hewitt

When I get back from my walk, I take a quick shower, which I end with two to three minutes of cold water, because it really rejuvenates and refreshes. The first couple of times are really jarring – it’s almost shocking and you’re really shivering in the shower! But it feels so good and it’s so refreshing. It’s almost more energizing than a cup of coffee! It’s something so quick to do that I’ve loved adding to my morning routine, and after that, I feel like I’m ready to go and start my work.

During that cold shower time is when I wash my face. Caroline Hirons said in her book that you should never put hot water on your face, so now – even though I love warm water on my face – I use that cold rinse to wash it with our Summer Fridays ‘Super Amino Gel Cleanser’. My favorite body products right now are the Nécessaire body lotion, which I love, and I mix that with a body oil – I really like the Tata Harper one.

I’ve also been trying a bunch of new, small indie brands that I found on Instagram. I’ve been ordering so many body oils, and there are so many amazing ones! I can’t even remember the name of most of them because they’re from these random accounts. I’ve been trying and testing more body products in the last six months than ever before because I’ve been home, so I just slather myself with so many things to make me feel good.

When I get out of the shower, I use our vitamin C serum ‘CC Me’ – it’s just the best. A lot of things have changed now – I don’t do my hair and makeup every day – but my skincare routine is still the same morning and night.

I use our ‘Jet Lag Mask’ as a moisturizer and eye cream. It’s been so nice because I feel like for so long having a brand, I wanted to fill all my steps of my skincare routine with just our products, and now I have a very basic morning and evening routine using just Summer Fridays. Especially now that we launched our new product, the ‘Soft Reset AHA Exfoliating Solution’. It’s been so great to be able to do that, and I’m always testing and trying and formulating products at the same time. Hopefully there’ll be a full routine from us soon!

I keep an ice roller in the freezer so if my face is feeling tired and puffy, I use that to de-puff. It’s really refreshing on my skin. Masking is an evening thing for me. In the mornings, I like to keep my skincare routine simple – cleanser, serum, moisturizer, SPF. Nighttime is when I try and do the extra treatments and masks, and really unwind.

I wash my hair about two to three times a week. My favorite products are the Ouai ‘Detox Shampoo’ and the Briogeo conditioner. What I’ve been doing a lot, because no one’s really been seeing me, is doing a hair mask in the shower, followed by a hair oil. I’ve been using the Olaplex leave-in treatment and oil, which are incredible. I put the oil in my hair when it’s soaking wet in the shower, then I wrap it in a towel and let it air-dry. That’s how my hair got so much longer during quarantine!

I usually air-dry my hair, except on days where I’m shooting or filming content. On those days I use the Dyson ‘AirWrap’ – I love it. I’m asked all the time if it’s really worth it, and I have to say there is a bit of a learning curve when it comes to using it and figuring it out, but once you do, you don’t need to use curling tongs ever again! It styles my hair so well and so much faster; it’s my absolute favorite hair tool.

Before I use it, I apply a Unite volumizing spray to my roots. The trick is not to let your hair get too dry — it still has to be pretty wet. Then when you’re curling it, turn the heat off and let it set for a second and then remove it, kind of like you would with a curling iron. I have a little spray bottle of water handy so that if my hair gets too dry when I’m styling it, I can just spritz it and then rewrap that section. I really don’t know how I ever lived without it! The large barrels are my favorite.

I’m loving the Armani Beauty ‘Neo Nude Foundation’ – it’s almost like a tinted moisturizer with a really whipped formula. It has really good coverage but feels skin-like, I love it. My go-to is that with the NARS ‘Radiant Creamy Concealer’, and then I just use cream products because I can apply them everywhere, really easily. I love the KKW Beauty ‘Contour Sicks’ – they’re my favorite – and then a cream blush, mascara, and I love the Victoria Beckham Beauty lip liners.

I love scent – it makes me feel something and conjures up memories. I’m really big on fragrance; I have so many next to my bed. Even though no one’s really smelling me right now, I still put it on because it makes me feel so good. I love Kayali‘s ‘Vanilla 28’. Mona [Kattan] is so obsessed with fragrance and I think she really nailed it. That vanilla is amazing! I also love the Ellis Brooklyn ‘Sweet and Salt’, and I often mix those two together. I love layering fragrances.

In a dream world, I’d work out before I start working in the morning, but usually, I start working and get through the things I need to do, and then I do a morning workout. I do Pilates at home. My Pilates trainer launched an online program at the beginning of quarantine to really service her clients, and then all these people who couldn’t get into her classes before were able to it, too! If you think that Pilates is easy at-home mat stuff, it’s not – you really break a sweat. It’s so difficult! It’s called Pilates by Amanda and it’s my favorite.

I usually don’t eat until the middle of the day. I’ll start my day with water and lemon, and then I’ll either have an iced coffee or iced matcha. I don’t get hungry until midday, and I find that if I eat early, I get tired, so I mostly eat between 12 and 7.30 p.m. I wouldn’t say that I fast; I just choose to eat a little bit later. I’m not very big on cooking, so being at home means there are limited options with what I can do!

Kelly LeVeque is the nutritionist that I’ve worked with here in Los Angeles for the past five years, and she’s amazing. She’s taught me so much about nutrition and fruit and smoothies, so I’ll start with either of those. My smoothie go-to is unsweetened almond milk, vanilla or chocolate protein, either blueberries or strawberries, flax or chia seeds, a quarter of an avocado, and a little bit of Stevia. I tried to give up caffeine but that just didn’t work for me!


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When I start working, I always tackle anything urgent first. My time is spent being an influencer and a brand founder, and one of those alone is a full-time job. So, between both, it’s a lot to manage. I go through my influencer e-mail and my work e-mail, and whatever needs immediate attention, I tackle. My team is all on Slack, so I’ll go through and see if anyone needs a response to anything. A lot of what I do for Summer Fridays is approvals of things and working on projects, and people are waiting on mine and Lauren [Gores]’s input. I know that timing is really important for them, so I try and get back to them as quickly as possible.

In influencer life, I do a lot of brand partnerships, so I see what content might need to go live that day or if I need to shoot and turn something in. Then, after everything urgent is done, I can actually do the work that I’d like to be doing during the day!

Everything and anything is on the calendar on my phone – I couldn’t live without it. I schedule everything down to the minute. I also physically write everything down each day. So, the night before, I write down everything in order of what I’d like to accomplish the next day. That way, even if I don’t get through everything, the things at the top of the list get done. There’s something so gratifying about having a to-do list and being able to check things off each day. I have notepads everywhere!

marianna hewitt morning routine work
Photo: Courtesy of @marianna_hewitt

In Los Angeles, it’s very California casual, and a lot the events are usually lunchtime type things, so usually I dress the same. At first, in our business life of having a brand, we questioned if we should start dressing differently to play this part, but then we thought no – we should dress how we want and be who we are — that’s what our brand is all about. So, now we feel comfortable just being us.

I pre-plan a lot of my content because I don’t have time now to shoot every day. When I have the opportunity to go out and take pictures, I try to take as many as possible, so I have lots of content. Part of my morning routine is thinking about what I’m posting and sharing that day.

My content on Instagram stories has really changed and what people want to see has shifted. They want to see what it’s like having a business and what we do for product launches and development, and they want to see more from me, which is really great. They’ve accepted this new role in my life and they don’t just want to see pretty makeup pictures.

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