After months of teasers, Selena Gomez’s Rare Beauty has (finally) dropped at Sephora. Earlier this year, the singer announced the launch of the line via Instagram. “I’ve been working on this special project for two years and can officially say Rare Beauty is launching in Sephora stores across North America this summer,” she said.
Mental well-being, breaking down unrealistic beauty standards, and embracing one’s individuality are at the heart of Selena Gomez’s Rare Beauty range. With her cruelty-free makeup products and tools, Gomez aspires to make an impact well beyond the realms of the beauty world. “This is makeup made to feel good in, without hiding what makes you unique—because Rare Beauty is not about being someone else, but being who you are,” she explains.
Through the Rare Impact Fund, Gomez is working to make mental health services accessible to underserved communities by raising 100 million dollars over the next ten years. One percent of all sales will be donated to the fund. The Rare Beauty Mental Health Council – composed of expert advisors – has been formed to ensure maximum impact.
The collection currently features 14 products, including a refillable ‘Blot and Glow Touch-Up Kit’, which promises to cut shine but not glow, a lightweight foundation available in 48 shades, a ‘Perfect Smoke Liquid Matte Eyeliner’ for an elegant winged eyeliner look, and more. Although we’ve been waiting for what seems like forever to get our hands on Rare Beauty, we’ll have to wait a little longer. It’s currently available to shop across Sephora stores (US, Canada, Mexico) and the brand’s official website, but the beauty line will only be available in other regions of the world by 2021.
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Drum roll for the moment you’ve all been waiting for…. 🥁 Rare Beauty has officially LAUNCHED & WE’RE LIVE!! 🎉 Comment below which product you’re most excited to try! Pictured above, L to R: Soft Pinch Liquid Blush Perfect Strokes Matte Liquid Liner Liquid Touch Weightless Foundation Liquid Touch Brightening Concealer Blot & Glow Touch-Up Kit Lip Soufflé Matte Lip Cream Available now only @sephora and Rarebeauty.com