8 Arab-Owned Beauty Brands That Need to Be on Your Radar

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Earlier this year, the tragic killing of George Floyd at the hands of the Minneapolis police sparked worldwide protests and long-overdue conversations about racial injustice and police brutality. Social media became the platform to call out injustice and mistreatment. For the fashion industry, this translated into luxury brands and publications coming under fire for microaggressions, discrimination, and the lack of representation of people of color in the workplace. The need for allyship and supporting black-owned businesses was further emphasized.

Closer to home, the past couple of weeks witnessed a visible movement on social media drawing attention to the lack of Arab representation in the fashion industry. Saudi Arabian entrepreneur, content creator, and cultural consultant Alaa Balkhy observed that the common excuse given to justify not using Arab creatives on Arab-facing projects is that “there isn’t enough Arab talent in the region.” In response, Balkhy compiled a crowdsourced ‘Arab Creatives Directory’, highlighting the need to support Arab creatives and Arab-owned businesses.

Of course we’re all familiar with Huda Beauty, consistently ranked as one of the top beauty brands in the world. But what about the smaller labels? Understanding that it is vital to support local businesses now more than ever, we at Savoir Flair have put together a list of Arab-owned beauty brands to support now and forever. Scroll down to discover and shop beauty products by Arab entrepreneurs.

1

Prismologie

Born in 2015, Prismologie is the brainchild of Kuwaiti mother-daughter duo, Sheikha Intisar Al-Sabah and Sheikha Fatima Al-Sabah. Realizing the impact of color therapy in personal well-being motivated the duo to design a body care range as an easy way to infuse color therapy into our daily lives.

Understanding the mood-enhancing properties of colors, the Prismologie range features six hues, each linked to a different mood, essentially allowing you to shop beauty products that meet an emotional need. “You can wear color without wearing color with whichever product you chose; you are expressing and enhancing yourself in a way that is absolutely personal and relevant to you,” the founders explain. Staying true to their personal values of sustainability, Prismologie products are toxin- and cruelty-free. Every single element of their packaging is also completely recyclable.

2

Arcadia

It is an undeniable fact that fragrances hold an enchanting power. They can, in an instant, transport you to a different reality, and Emirati perfumer Amna Al Habtoor‘s Arcadia fragrances are formulated to do just that – evoke a sense of nostalgia. The fine fragrance collection is entirely cruelty-free and chemical-free. What’s even better? Last year, the brand relaunched with new sustainable packaging created from recyclable materials in the UAE.

 

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3

Bassam Fattouh Cosmetics

Lebanese make-up artist Bassam Fattouh is the genius behind the looks of some of the biggest names in the Middle East. Fattouh is best known for his talent in perfecting the bridal make-up look and is the trusted artist by brides, the latest being Christina Mourad for her nuptials with Elie Saab Jr. He launched his eponymous cosmetics range, Bassam Fattouh Cosmetics, in 2010 after receiving repeated requests from fans and clients. Putting his knowledge of what works and what doesn’t to use, Fattouh’s meticulously developed range of cosmetics is a total must-have.

 

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4

Take Me to Wonder

It is perpetually summer in the UAE, and sunblocks and moisturizers are year-round beauty essentials. Take Me to Wonder by Alice Abdel Aziz is a niche brand with a capsule collection featuring vegan, cruelty-free tanning oils, sun creams, hair serums, and hydrating body lotions.

 

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5

Amina's Natural Skincare

Amina – which means “faithful” in Arabic – is symbolic of the personal commitment made by founder Amina Mango to establish a trustworthy label featuring safe, organic, and result-oriented skincare. Founded in 2000, Amina’s Natural Skincare was born as a result of a desperate mother’s quest to find non-toxic skincare products for her children. When her daughter showed signs of dry skin and eczema, Mango educated herself on the usage of harmful chemicals in body care and a failed search for organic skincare led her to formulate it herself.

Over the years, Mango’s line has expanded to include a variety of body care and skincare products, each targeted at soothing a particular skin ailment. Staying true to her initial motivation, the skincare range features a special ‘baby care’ line meticulously crafted for the delicate skin of newborns.

Locally manufactured in the Jarash region of Jordan, Amina’s skincare is produced from homegrown ingredients and is wrapped in sustainable packaging. A staunch believer in giving back, the brand provides employment opportunities to the women in refugee camps located near the factory. The brand also contributes to other causes like wildlife preservation and cancer care.

 

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6

Green Bar

Founded by Reem al Khalifa, Green Bar can be regarded as Bahrain’s best-kept beauty secret. Locally conceptualized and manufactured, Green Bar’s beauty line features a wide range of face, body, and home products inspired by the ancient Arabian healing culture. The brand aspires to draw awareness to the healing potential of the local vegetation and transforming the human relationship with the environment by re-discovering the use of forgotten ingredients, for a modern world.

Green Bar promises natural, non-toxic, and effective beauty products crafted from the finest botanical ingredients. Most of the ingredients that go into Green Bar’s products are harvested from Khalifa’s family-owned garden and the rest are bought from local farmers, thus generating livelihood for them.

 

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7

The Dirty Lamb

The brainchild of Palestinian-American entrepreneur, Ahlam Abbas, The Dirty Lamb was born out of Abbas’ failed attempts to find natural skincare products. A passionate cook, Abbas naturally took to the frequently used ingredients in her kitchen to launch a handcrafted, effective, gender-neutral skincare range in 2016. The line’s hero product – The Dirty Lamb Coffee Scrub – is formulated from Arabica coffee beans and works as an essential exfoliator. Another bestseller, The Turkish Coffee Mask, is created using a natural coffee powder which works wonders in soothing sensitive skin. All Dirty Lamb products are vegan and cruelty-free.

 

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8

MZN Bodycare

MZN Bodycare, founded by designer Muzon Ashgar, is unique in more than one way. Ashgar’s body care line bags the title of Saudi’s first-ever handcrafted skincare range. MZN experienced a somewhat accidental beginning when Ashgar invited her friends to a spa party and decided to make handmade gifts to suit the theme, complete with a logo and packaging. The positive response from her friends, combined with her interest in selling at curated artisan markets, helped convert her hobby into a full-time business. Aimed at raising awareness about natural alternatives to otherwise harmful chemical products, all MZN products are handmade from organic ingredients.

 

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